by David Goetzl
Young Broadcasting, which has 10 stations and emerged from bankruptcy last year, is open to an acquisition for perhaps $350 million. The sellers believe … Read the whole story
by Karlene Lukovitz
The in-store media platform -- being touted as a breakthrough in the booming shopper marketing arena -- enables measurable digital communications to consumers throughout … Read the whole story
by Wayne Friedman
More studies reveal cord-cutting isn't a threat to traditional TV distribution systems -- yet. But those most likely to cut the proverbial cord are … Read the whole story
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by Thom Forbes
All the recent activity at Kraft Foods finally caught my fancy this morning, quite a few days later and many dollars shorter than it … Read the whole story
by David Goetzl
Jeff Zucker, the former head of NBC Universal, is set to be an executive producer of a new syndicated show with Katie Couric. He … Read the whole story
by Karlene Lukovitz
The #1 red soda brand Big Red is returning to TV for the first time in more than 25 years, as part of a … Read the whole story
by David Goetzl
As prices drop, nearly a quarter of U.S. homes are projected to have a 3D-capable set by 2015, according to SNL Kagan. The projected … Read the whole story
by Wayne Friedman
A trend that started a few months ago, pegs Comedy Central's "The Daily Show With Jon Stewart" just over NBC's "The Tonight Show" among … Read the whole story
by Erik Sass
The Action Sports Group/Grind Networks, a division of Source Interlink Media, is partnering with Adap.tv to sell and deliver targeted online video advertising across … Read the whole story
by David Goetzl
Randy Falco, the former NBC Universal executive who joined Univision earlier this year, has been elevated to president-CEO at a time of expansion for … Read the whole story
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by Wayne Friedman
With Glenn Beck's show ending this month, Fox News will start up "The Five," an ensemble opinion show featuring revolving hosts, hoping to draw … Read the whole story
COMMENTARY
by Dave Morgan, Featured Contributor
In a meeting last week, I was asked to explain why I am neither a believer nor proponent of true one-to-one marketing. The truth … Read the whole story
COMMENTARY
by Jane Clarke
tSTB data, with its larger footprint and second by second capability, holds great opportunity for those advertisers who want to better target specific consumer … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
What hurts a TV brand most? Not the obvious. NBC News' different entities were not affected by what everyone seemed to think would affect … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Can Google do for social what it did in search? Advertisers have been waiting to answer that question for years as they waved good-bye … Read the whole story
COMMENTARY
by Charlene Weisler, Op-Ed Contributor
So far June has been a month full of industry conferences, starting with Tablet Revolution, followed by Mitch Oscar's MPG Collaborative Alliance, Video, Mobile … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
If God envisioned a media executive, it might be Rupert Murdoch. Murdoch is a character, to be sure, which makes for great TV entertainment, … Read the whole story
COMMENTARY
by Mike Sullivan
Online video viewership is reaching new highs each month, presenting a perfect opportunity for media buyers to tap into the massive video audience. New … Read the whole story