TVBlog
by David Goetzl
Controversy continues to roil about the highly rated ESPN broadcast, which aired a year ago today, where NBA free agent LeBron James announced he would be leaving Cleveland for the … Read the whole story
by Karl Greenberg
The disruptive new campaign, via AOR Saatchi & Saatchi, L.A., overturns a shopworn, if spurious, paradigm that says vehicle advertising must feature 30-somethings at … Read the whole story
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by Steve McClellan
In a surprise development, two of the industry's biggest and fiercest competitors -- Omnicom Media Group and Horizon Media- - have teamed up to … Read the whole story
by David Goetzl
J.R. Ewing will be back next summer. TNT will air a remake of "Dallas," which will be based on the CBS hit and have … Read the whole story
by Fern Siegel
Suzanne Kolb is the new president for E! A former marketing chief for E! and Style networks credited with propelling the "Kardashian" franchise, she … Read the whole story
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by David Goetzl
The Hallmark Hall of Fame franchise, born during the Truman Administration, is moving to ABC this season after ending its run on CBS this … Read the whole story
COMMENTARY
by Ed Martin
Two significant series -- one with a giant following among science-fiction fans, the other a multiple Emmy Award winner -- transition to new networks … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
TV revenue doesn't seem to help sports leagues in their more desperate times -- during lockouts, strikes, and work stoppages. But increasingly, television is … Read the whole story
COMMENTARY
by Steve Smith, Staff Writer
A writer at NBC's "The Office" has gotten the nod from MetaCafe users as the "fan favorite" among original Web series from the popular … Read the whole story
COMMENTARY
by Jane Clarke
Customized deliverability of ads that better target specific consumer segments is the holy grail for advertisers. It enables advertisers to eliminate message waste and … Read the whole story
COMMENTARY
by David Goetzl
One of the more intriguing arcs set to accelerate with online video is whether or not genie-back-in-the-bottle tactics can succeed. Such tactics pose a … Read the whole story