by Karlene Lukovitz
The campaign, also seen on high-visibility billboards, additionally aimed to convey a broader message to Arby's' target audience, which it describes as "balance seekers": … Read the whole story
by Karl Greenberg
The disruptive new campaign, via AOR Saatchi & Saatchi, L.A., overturns a shopworn, if spurious, paradigm that says vehicle advertising must feature 30-somethings at … Read the whole story
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by Steve McClellan
In a surprise development, two of the industry's biggest and fiercest competitors -- Omnicom Media Group and Horizon Media- - have teamed up to … Read the whole story
by Karlene Lukovitz
That ad, which takes a direct jab at Coke by overtly hijacking the polar bear theme that Coke has used to drive its winter … Read the whole story
by Wayne Friedman
Looking to streamline its association with TV advertisers, NHL and the NBC Sports Group have created a new media sales venture. NBC Sports will … Read the whole story
by Wayne Friedman
Although competition from other digital devices is growing, shipments of new TV set-top boxes will continue to climb -- to more than 1 million … Read the whole story
by Karl Greenberg
The campaign centers on a live scent experiment. The TV ads show Febreze being used in such public environments as hotels, and restaurants to … Read the whole story
by Karlene Lukovitz
The ad, which pulled a 670 Ace score compared to the beverage category's norm of 551, was also Coke's highest-scoring ad in the past … Read the whole story
by David Goetzl
J.R. Ewing will be back next summer. TNT will air a remake of "Dallas," which will be based on the CBS hit and have … Read the whole story
by Fern Siegel
Suzanne Kolb is the new president for E! A former marketing chief for E! and Style networks credited with propelling the "Kardashian" franchise, she … Read the whole story
by David Goetzl
ESPN, which appeared to have sworn off scripted programming, will air "Friday Night Lights" on multiple platforms as the show ends its run on … Read the whole story
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by David Goetzl
The Hallmark Hall of Fame franchise, born during the Truman Administration, is moving to ABC this season after ending its run on CBS this … Read the whole story
COMMENTARY
by Mark Lieberman, Op-Ed Contributor
I was sad to read that Lorenzo Charles died last week. Remember him? Back in '83, it was Lorenzo Charles who slammed Dereck Whittenburg's … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
It doesn't happen often enough in TV or entertainment: an honest opinion about someone's work. Actor Shia LaBeouf says his work on "Transformers 3" … Read the whole story
COMMENTARY
by Ed Martin
Two significant series -- one with a giant following among science-fiction fans, the other a multiple Emmy Award winner -- transition to new networks … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
TV revenue doesn't seem to help sports leagues in their more desperate times -- during lockouts, strikes, and work stoppages. But increasingly, television is … Read the whole story
COMMENTARY
by Steve Smith, Staff Writer
A writer at NBC's "The Office" has gotten the nod from MetaCafe users as the "fan favorite" among original Web series from the popular … Read the whole story
COMMENTARY
by Jane Clarke
Customized deliverability of ads that better target specific consumer segments is the holy grail for advertisers. It enables advertisers to eliminate message waste and … Read the whole story
COMMENTARY
by David Goetzl
One of the more intriguing arcs set to accelerate with online video is whether or not genie-back-in-the-bottle tactics can succeed. Such tactics pose a … Read the whole story