TVBlog
by David Goetzl
Shaquille O'Neal, one of the wittiest, smartest, funniest and most engaging players ever, will be joining TNT's "Inside the NBA" studio show, which is already splendid thanks to the unpredictable … Read the whole story
by Karl Greenberg
"Millennials are the heart and soul of the business and there are some other companies who have formed total brands to attract them," Ford's … Read the whole story
by Wayne Friedman
In the wake of its U.K. newspaper scandal, News Corp. is pulling out of its proposed takeover of British Sky Broadcasting, all in an … Read the whole story
by David Goetzl
The ION network has acquired first-run rights to films in the basic cable and broadcast windows for the first time, inking a deal with … Read the whole story
by David Goetzl
Oprah Winfrey made it clear that once her syndicated show finished, she was fully committed to ensuring her OWN: Oprah Winfrey Network moves beyond … Read the whole story
by Wayne Friedman
Television ratings for Major League Baseball's All Star game dropped this year; part of the reason may have to do with the players. Big … Read the whole story
by Wayne Friedman
Keeping with its current low-cost acquisition of library TV and movie products, Netflix has renewed its film and TV content deal with NBC Universal … Read the whole story
by David Goetzl
The launch sponsor behind the ESPN 3D network, which became a 24/7 channel earlier this year, has re-upped. Sony, which manufactures the fledgling 3D … Read the whole story
by Wayne Friedman
In the summertime period, where high ratings can be tough to come by, Major League Baseball's All-Star Game on Fox posted decent viewership -- … Read the whole story
COMMENTARY
by Jane Clarke
Advanced, customizable advertising that better targets relevant consumer and purchasing groups is one aspect of addressability. The message itself -- the content and creative … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Cowell's new show, "The X-Factor," seems to take a swipe at "American Idol" -- a rare move considering both shows air on the Fox … Read the whole story
COMMENTARY
by Charlene Weisler, Op-Ed Contributor
Glenn Enoch, VP of Integrated Media Research for ESPN Research+Analytics, is arguably one of the leading researchers in cross-platform research. Glenn's uses data from … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Netflix will raise its DVD mailing and video streaming package 60% over last fall's $9.99 price, to $15.99. Netflix's streaming-only package remains at $7.99. … Read the whole story
COMMENTARY
by
I've been reading a lot about how the digital video marketplace is (or is not) a component of the TV upfront. The truth is, … Read the whole story