TVBlog
by David Goetzl
Netflix made a huge mistake with its massive price increase. Going with a 60% jump all at once instead of gradually? Just crazy. Nope, that's not where it bumbled. It … Read the whole story
by David Goetzl
The sprawling Nexstar station group, which operates 63 TV station nationwide, is exploring a sale once again. A 2007 effort was scuttled as the … Read the whole story
by Gavin O'Malley
As online video continues its dramatic rise, Ogilvy & Mather on Thursday officially debuted its own specialty video practice. It will target measurable engagements … Read the whole story
by Wayne Friedman
Keeping with TV networks' efforts to spread around its content to different digital video distributors, CBS Corp. and Amazon.com announced a non-exclusive licensing agreement. Read the whole story
by Wayne Friedman
When it comes to multitasking, TV is more of a "solo" platform than any other. Other media -- the Internet, newspapers and magazines -- … Read the whole story
by Erik Sass
Pandora's push to become a multiplatform service got a boost this week with Verizon's announcement that it will make the personalized Internet radio service … Read the whole story
by Sarah Mahoney
While the shoes themselves may evoke '80s flashbacks, the new campaign is pure urban club culture. It includes 25 dancers, 150 extras and choreography … Read the whole story
by David Goetzl
A new report estimates about 4.5 million, or 4%, of U.S. homes will have only over-the-top delivery of video service by the end of … Read the whole story
by Aaron Baar
The television and Internet video campaign, with the tagline "Tougher is Smarter," depicts the phone going through a series of real-life tests designed to … Read the whole story
by Wayne Friedman
HD commercials now comprise almost 20% of all TV commercials -- about double the share they had a year ago. The spike is due … Read the whole story
by Erik Sass
Pandora's push to become a multiplatform service got a boost this week with Verizon's announcement that it will make the personalized Internet radio service … Read the whole story
COMMENTARY
by Dave Morgan, Featured Contributor
I attended the Social TV Summit in Los Angeles yesterday. As the summit's title suggests, it was a day spent listening and talking about … Read the whole story
COMMENTARY
by Steve Sternberg, Featured Columnist
When I was on the media agency side of the business, and sat through numerous upfront presentations, there would generally be at least one … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Summer is the time for networks to drive big awareness for the fall season -- especially for new shows. But sometimes with a change … Read the whole story
COMMENTARY
by Gary Holmes
For a long time I've doubted that the Internet would replace traditional over-the-air and wired television as the primary source for video content. I … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
How do you save a media brand when your name is Rupert Murdoch or News Corp.? You shut down a profitable weekend newspaper; you … Read the whole story