by David Goetzl
The sprawling Nexstar station group, which operates 63 TV station nationwide, is exploring a sale once again. A 2007 effort was scuttled as the … Read the whole story
by Gavin O'Malley
As online video continues its dramatic rise, Ogilvy & Mather on Thursday officially debuted its own specialty video practice. It will target measurable engagements … Read the whole story
by Wayne Friedman
Apple Inc. could be making an unusual bid for the networks'-owned video service Hulu. Apple is considering a move for the popular premium video … Read the whole story
by Laurie Sullivan
The preferred "can't-live-without" method to view videos and watch and search for entertainment remains for 68% of males ages 18-34. For all online viewers, … Read the whole story
by Sarah Mahoney
While the shoes themselves may evoke '80s flashbacks, the new campaign is pure urban club culture. It includes 25 dancers, 150 extras and choreography … Read the whole story
by Aaron Baar
The television and Internet video campaign, with the tagline "Tougher is Smarter," depicts the phone going through a series of real-life tests designed to … Read the whole story
by David Goetzl
Verizon increased its subscriber rolls for its FiOS TV service in the second quarter at a faster pace than in the same period a … Read the whole story
by Wayne Friedman
HD commercials now comprise almost 20% of all TV commercials -- about double the share they had a year ago. The spike is due … Read the whole story
by Erik Sass
Pandora's push to become a multiplatform service got a boost this week with Verizon's announcement that it will make the personalized Internet radio service … Read the whole story
COMMENTARY
by Diane Mermigas
Television's program development system remains largely devoid of core incubator creativity, where cost-effective risk and failure can render something new. Read the whole story
COMMENTARY
by Wendy Davis, Staff Writer
Advocacy group Free Press recently launched a new initiative aimed at exposing what it calls "covert consolidation" in the media industry. As part of … Read the whole story
COMMENTARY
by Ed Martin
In roughly two months, the long-running ABC soap opera "All My Children" will end its run on the network -- and three days after … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
We have all seen countless consumer-invented TV commercials and other consumer-inspired messaging -- for Doritos and other popular brands, especially during big TV events … Read the whole story
COMMENTARY
by Dave Morgan, Featured Contributor
I attended the Social TV Summit in Los Angeles yesterday. As the summit's title suggests, it was a day spent listening and talking about … Read the whole story
COMMENTARY
by Steve Sternberg, Featured Columnist
When I was on the media agency side of the business, and sat through numerous upfront presentations, there would generally be at least one … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Summer is the time for networks to drive big awareness for the fall season -- especially for new shows. But sometimes with a change … Read the whole story