TVBlog
by Joe Mandese
Earlier this year, I went over-the-top. No, not in the way I write fill-in columns and blog posts (I topped out in that process long ago). I went over-the-top as … Read the whole story
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by Joe Mandese
Advertising budgets decreased during the second quarter of 2011, according to a survey of ad agency executives released Wednesday by Strata, the big media-buying … Read the whole story
by Wayne Friedman
Fox will slow down the consumption of its TV shows online with a new plan pushed by a deal with Dish Network. It has … Read the whole story
by Gavin O'Malley
As Hulu and Netflix continue to square off, it's important to note key behavioral differences between their respective audiences. Eighty-nine percent of Hulu users … Read the whole story
by Wayne Friedman
Little blue characters will be taking over some NBCUniversal networks this summer, as the company has struck a deal for Sony Pictures Entertainment's upcoming … Read the whole story
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by Mark Walsh
Yahoo has introduced an Android version of its IntoNow interactive TV app and kicked off a campaign to promote the ninth season premiere of … Read the whole story
by Wayne Friedman
Home 3D Entertainment isn't a priority for consumers currently, but awareness and exposure outside the home -- in movie theaters, retail venues, and from … Read the whole story
by Tanya Gazdik
The concept is embodied in the commercial's catchphrase: "There's a spirit in the West that drives people to do more," which is spoken by … Read the whole story
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by Wayne Friedman
Just months after making one of the network's biggest programming deals, Mark Rosenthal, chief executive officer of Current TV, is leaving the company. Joel … Read the whole story
COMMENTARY
by Steve Sternberg, Featured Columnist
In less than a month, I will turn 55. In the real world. this is not a notable birthday -- no one's throwing me … Read the whole story
COMMENTARY
by Jane Clarke
Addressable and Advanced Advertising is essentially a "push" advertising model that feeds out messages to targeted groups. But with the interactive capabilities that the … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Seems that big-time news organizations are looking to clean up their acts. ABC News says it won't pay for interviews -- er, make licensing … Read the whole story
COMMENTARY
by Jason Heller
Allow me to demystify a monumental shift that is underway, hidden behind the buzzword of "the cloud." For those who don't care about the … Read the whole story
COMMENTARY
by Charlene Weisler, Op-Ed Contributor
Cathy Hetzel, corporate president of Rentrak, is a pioneer in interactive television and set-top-box data. Her first role at Rentrak was to ascertain whether … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
The changing face of the TV upfront market? You probably don't need anyone to drum you over the head concerning the improvement of cable … Read the whole story
COMMENTARY
by Steve Smith, Staff Writer
Now here is a study in contrast between what seems to have the most impact on TV and what works online. Nielsen released its … Read the whole story