by Karl Greenberg
Fiat is launching its first national ad campaign in the U.S. this month. The national and cable broadcast, print, digital and experiential effort bows … Read the whole story
by Wayne Friedman
TV marketers could be seeing digital video viewership numbers in C3 ratings -- the metrics that national TV buyers use for their media buys … Read the whole story
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by Joe Mandese
Advertising budgets decreased during the second quarter of 2011, according to a survey of ad agency executives released Wednesday by Strata, the big media-buying … Read the whole story
by Wayne Friedman
NBC's way out of its fourth-place position among all broadcast networks will come from a renewed association with upscale programming, says Robert Greenblatt, chairman … Read the whole story
by Wayne Friedman
Little blue characters will be taking over some NBCUniversal networks this summer, as the company has struck a deal for Sony Pictures Entertainment's upcoming … Read the whole story
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by Mark Walsh
Yahoo has introduced an Android version of its IntoNow interactive TV app and kicked off a campaign to promote the ninth season premiere of … Read the whole story
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by David Goetzl
New Nielsen data shows that African-Americans watch considerably more TV than other demographic groups, while Asian-Americans watch notably less, although the group consumes the … Read the whole story
by Tanya Gazdik
The concept is embodied in the commercial's catchphrase: "There's a spirit in the West that drives people to do more," which is spoken by … Read the whole story
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by Wayne Friedman
Just months after making one of the network's biggest programming deals, Mark Rosenthal, chief executive officer of Current TV, is leaving the company. Joel … Read the whole story
COMMENTARY
by Amy Corr, Staff Writer
The X Games 17 took place in Los Angeles last weekend, and Wieden+Kennedy New York created an offline way for fans to interact with … Read the whole story
COMMENTARY
by Mark Lieberman, Op-Ed Contributor
As I wandered around the weekly old-car show in my neighborhood this past Saturday night, I couldn't help but smile when I saw "my" … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
He's a regular guy. He bikes in New York City; takes subways; gets low-rent haircuts. He's Anderson Cooper. All this is in a promo … Read the whole story
COMMENTARY
by Ed Martin
This has been an extraordinary summer for advertiser-supported television, from AMC's "Breaking Bad" to FX's "Rescue Me" to BBC America's "Doctor Who" and beyond. … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
It's a tricky scenario for traditional TV networks. How can they keep older distributors and retailers -- like cable operators -- happy while serving … Read the whole story
COMMENTARY
by Steve Smith, Staff Writer
You have to wonder whether the TV skunk works at Google have been totally routed by the apparent dismissal of the Google TV project … Read the whole story
COMMENTARY
by Steve Sternberg, Featured Columnist
In less than a month, I will turn 55. In the real world. this is not a notable birthday -- no one's throwing me … Read the whole story
COMMENTARY
by Jane Clarke
Addressable and Advanced Advertising is essentially a "push" advertising model that feeds out messages to targeted groups. But with the interactive capabilities that the … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Seems that big-time news organizations are looking to clean up their acts. ABC News says it won't pay for interviews -- er, make licensing … Read the whole story