TVBlog
by David Goetzl
Fed up with escalating taxes and an onerous federal government, the good citizens of Texas have been talking about secession. So, we ask that in their remaining weeks in the … Read the whole story
by Karl Greenberg
The campaign says the muscular SUV is back and not afraid to kick ass. The campaign, which also takes aim at Ford's Explorer SUV, … Read the whole story
by Wayne Friedman
The Fox network hopes its usual fall problem will end this year -- with the help of the much anticipated "X Factor," a big … Read the whole story
by Wayne Friedman
TV station group owner Belo Corp. hit a bump in the road in its second-quarter results -- all due to lower automotive advertising revenues. … Read the whole story
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by David Goetzl
With help from MTV's new season of "Jersey Shore," Viacom domestic ad revenue should grow in the double-digit range in the current July-September quarter, … Read the whole story
by David Goetzl
More cold water was splashed Thursday on the potential for any mass -- even mild -- consumer adoption of 3D TV anytime soon. Discovery … Read the whole story
by Karlene Lukovitz
The campaign -- which includes regional cable television, national magazine print ads, in-store promotion/sampling, online ads and a Web site and Facebook and Twitter … Read the whole story
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by Karlene Lukovitz
PepsiCo is among the companies employing consumer mobile app tagging on TV (and other media formats) to significantly expand reach/ROI. It enables a more … Read the whole story
by Wayne Friedman
The winner(s) of "The X Factor" singing competition will be featured in a Pepsi commercial scheduled to air on NBC during Super Bowl XLVI … Read the whole story
COMMENTARY
by Ed Martin
Oxygen this year has delivered the perfect summer series in "The Glee Project," a show so full of talent and heart it instantly establishes … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
For all the buzz of premium digital video services, right now all the big money to be gained from advertising comes from the traditional … Read the whole story
COMMENTARY
by Jane Clarke
CIMM is taking a pro-active role in advancing new media nomenclature and processes with both its Lexicon (terms and definitions associated with Set-Top Box … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Protesting NBC's "The Playboy Club"? That only makes me want to see it more. The trouble is, it might not be as titillating as … Read the whole story
COMMENTARY
by Steve Smith, Staff Writer
The age of the app is upon us, and it is creeping to the TV set. Even as we wait for Google TV and … Read the whole story
COMMENTARY
by Brian Mandelbaum
Many of my agency colleagues, already knee-deep in planning for 2012, have asked for advice on how to think about online video. What's interesting … Read the whole story