by Aaron Baar
In a new set of television commercials, Virgin Mobile's "Sparah," a manufactured celebrity couple meant to attract tabloid coverage, encounter a T-Mobile lookalike in … Read the whole story
by Wayne Friedman
Internet connected TV sets are slowly growing -- now representing just 10% of all TV sets in U.S. TV homes -- with video game … Read the whole story
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by David Goetzl
Belo, the station group with properties such as the ABC station in Dallas and NBC affiliate in Charlotte, has a deal allowing it to … Read the whole story
by Sarah Mahoney
"Levi's Legacy" is a 60-second film from Wieden + Kennedy, intended to reinforce the brand's "now is our time" message. While "Go Forth," introduced … Read the whole story
by Tanya Gazdik
The number one ad is the Bud Light "Dog Sitting" spot, which broke during the Super Bowl. The spot had the highest "likability" score … Read the whole story
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by Gavin O'Malley
No media company can claim to have mastered the Web, either as an audience engagement tool or revenue producer. TV stations and local news … Read the whole story
by David Goetzl
MTV Networks, which gave a boost to Rentrak's national TV measurement service with a 2010 deal to use its data, is no longer a … Read the whole story
by Wayne Friedman
TV producer Reveille has a development deal with Break Media to create original digital series for its network, which connects over 140 million people … Read the whole story
by Karl Greenberg
The campaign, for which the Knoxville, Tenn.-based agency secured backing from the Environmental Protection Agency's WaterSense program, as well as Bosch Home Appliances, Kohler, … Read the whole story
by Karl Greenberg
Honda has been running the Honda Civic Tour for ten years. But this is the first time the tour has brought back an original … Read the whole story
by David Goetzl
Current TV gave another indication Monday that it intends to take a news/public affairs analysis focus with the hiring of the former CNN Washington … Read the whole story
by Wayne Friedman
Although admittedly an "off year," mid-size Atlanta-based Gray Television claimed decent mid-single-digit percent increases in its advertising results for the second quarter. Read the whole story
COMMENTARY
by Bob DeSena
Central Falls, R.I. has a total municipal budget of $16.8 million, and a current fiscal year budget deficit of $5.6 million -- a deficit … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Want to make something of those bigger losses the media companies are getting hit with as part of the stock market gyrations? On Monday, … Read the whole story
COMMENTARY
by Philip Leigh
The rising popularity of Internet video in combination with the advent of the smartphone and tablet computer places an obscure segment of the Internet … Read the whole story
COMMENTARY
by Mark Lieberman, Op-Ed Contributor
What do television and baseball have in common? Great data. That's one thing I've always loved about baseball, though I never was very good … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
This is a call to end the boxes -- all the boxes in front of our beautiful television screens. The trend is already there … Read the whole story
COMMENTARY
by Steve Smith, Staff Writer
At the outset, let me cop to the fact that I am too old for this. I have directly experienced only one of the … Read the whole story