TVBlog
by David Goetzl
Perhaps because it doesn't produce much for the Big Four broadcasters and thus fails to gain much attention during the annual development season when a studio's bona fides are evaluated, … Read the whole story
by Sarah Mahoney
The idea is that the retailer's Elf balloons, which have been floating down Broadway since 1947, are in desperate need of a makeover. Called … Read the whole story
by David Goetzl
Discovery continues to tout its "ID" or "Investigation Discovery" network as a growth outlet. The network, by one measure, has posted a 69% increase … Read the whole story
by David Goetzl
Lionsgate indicated Wednesday that a news report saying it would launch something akin to a network for mega-star Tyler Perry was on target. CEO … Read the whole story
by Sarah Mahoney
"Levi's Legacy" is a 60-second film from Wieden + Kennedy, intended to reinforce the brand's "now is our time" message. While "Go Forth," introduced … Read the whole story
by Tanya Gazdik
The number one ad is the Bud Light "Dog Sitting" spot, which broke during the Super Bowl. The spot had the highest "likability" score … Read the whole story
by Wayne Friedman
A federal judge rejected Comcast's request for a temporary restraining order against DirecTV, regarding the advertising for its valuable and profitable "NFL Sunday Ticket" … Read the whole story
by David Goetzl
MTV Networks, which gave a boost to Rentrak's national TV measurement service with a 2010 deal to use its data, is no longer a … Read the whole story
by Karl Greenberg
The campaign, for which the Knoxville, Tenn.-based agency secured backing from the Environmental Protection Agency's WaterSense program, as well as Bosch Home Appliances, Kohler, … Read the whole story
COMMENTARY
by Charlene Weisler, Op-Ed Contributor
Dr. Angelina Li is a member of the CTAM Research Committee and the founder and president of AHL Consulting, Inc. The company was founded … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
What would you give to be associated with an international professional sports team that brought in $400 million in media value over four years? … Read the whole story
COMMENTARY
by Bob DeSena
Central Falls, R.I. has a total municipal budget of $16.8 million, and a current fiscal year budget deficit of $5.6 million -- a deficit … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Want to make something of those bigger losses the media companies are getting hit with as part of the stock market gyrations? On Monday, … Read the whole story
COMMENTARY
by Philip Leigh
The rising popularity of Internet video in combination with the advent of the smartphone and tablet computer places an obscure segment of the Internet … Read the whole story