by Gavin O'Malley
Offering ad buyers more scaling options, video ad company Adap.tv just relaunched its buy-side content-filtering service. The service lets buyers select the type of … Read the whole story
by Wayne Friedman
NBC Universal is again offering a half-hour promotional show this summer for the NBC network's upcoming fall season. It will showcase "Playboy Club" and … Read the whole story
by Aaron Baar
"Vizio has received a slew of accolades and awards and was being talked about as a technology leader at the latest Consumer Electronics Show. … Read the whole story
by Wayne Friedman
Don't expect marketers to get into a panic over the current stock market gyrations -- not even taking the rare and drastic measures to … Read the whole story
by Tanya Gazdik
The promotion runs through Sept. 11 and will award a total of $500,000 in instant gift cards. Ads feature TV personality Al Roker as … Read the whole story
by Wayne Friedman
U.S. consumers looking to buy a 3DTV during the next year plan to spend over 50% more than those buying a regular HDTV, with … Read the whole story
by Aaron Baar
The retailer contracted VistaEmerge (and its charismatic singer) to promote the new line of shoes, which are targeted at teen girls. Rather than take … Read the whole story
by Karlene Lukovitz
While the product's formula isn't being changed, with new branding -- or at least new primary branding -- new packaging and new marketing, it's … Read the whole story
-
by Joe Mandese
Time Warner cable, the fourth largest provider of subscription TV and broadband communications services, just got bigger, agreeing to acquire Insight Communications from The … Read the whole story
-
by David Goetzl
Allbritton Communications, which owns six ABC stations, including the Washington, D.C. affiliate, reported an 8% drop in revenue (to $49 million) in the April-June … Read the whole story
by Karl Greenberg
Ram Brand CEO Fred Diaz and advertising chief Marissa Hunter talked about the brand's back-road travels and how the campaign is evolving. In a … Read the whole story
-
by David Goetzl
Bravo is taking its "Real Housewives" franchise on the road. In a live tour, cast members from the various incarnations will appear on stage … Read the whole story
-
by Wayne Friedman
Fox News Channel pulled in more than 5.053 million total viewers and 1.43 million adults 25-54 viewers from 9 p.m. to 11 p.m. for … Read the whole story
COMMENTARY
by Mark Lieberman, Op-Ed Contributor
Like many of us, I have been rattled by the volatility in the global markets sparked by S&P's downgrade of US T-Bills. But when … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
In its latest promo, CBS News says it does "original reporting" -- and then some. "Original reporting" probably isn't the perfect snappy phrase to … Read the whole story
COMMENTARY
by Ed Martin
When it comes to television "entertainment," we all have our limits. Content that offends some people thrills or amuses others. My limits have been … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Well, Glenn Beck is at least right about one thing: We all should have jumped and bought gold. That's just one of the key … Read the whole story
COMMENTARY
by Steve Sternberg, Featured Columnist
On-air promos are still by far the most effective way for networks to make viewers aware of and interested in their programming. Unfortunately, the … Read the whole story
COMMENTARY
by Steve Smith, Staff Writer
No problem is too big for Google to try to solve with an algorithm and a template. Its ambitions to get every shred of … Read the whole story