by Karlene Lukovitz
The sub's white-meat chicken, tossed in seasoned breading and baked, is being billed as offering "breakthrough" flavor and a crispy texture "without the calories … Read the whole story
by Steve McClellan
WPP's Kantar Media and TRA will sit down for their first mediation session next month to see if they can iron out differences related … Read the whole story
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by David Goetzl
Endemol, the studio behind reality series such as "Big Brother" and "Extreme Makeover: Home Edition," is looking to grow its scripted business in the … Read the whole story
by Wayne Friedman
Results from a TV-radio station test indicate that jointly selling radio and TV advertising together in simultaneous campaigns can increase audience reach -- and … Read the whole story
by Wayne Friedman
Media research company General Sentiment is offering analysis to TV marketers which match viewers with TV brands they talk about. "Understanding the size or … Read the whole story
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by David Goetzl
"American Idol" will again feature Jennifer Lopez, Steven Tyler and Randy Jackson and premiere Sunday, Jan. 22 on Fox after the NFC championship game. Read the whole story
by David Goetzl
NBC Universal's station in Philadelphia has a deal with location-based social app foursquare to reach younger consumers. The station carrying the NBC 10 brand … Read the whole story

COMMENTARY
by Laurie Sullivan, Staff Writer
When Jason Cieslak, Siegel+Gale's managing director based in Los Angeles, first heard the news that Google would acquire Motorola Mobility, he assumed the move … Read the whole story
COMMENTARY
by Gary Holmes
Earlier this summer, MediaPost's David Goetzl made the interesting suggestion that Comedy Central should establish a conservative counterweight to offset its liberal-leaning programming (i.e. … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Another TV threat has started -- this one from the broadcast networks, now saying: "Tell your cable, satellite or telco operator to get on … Read the whole story

COMMENTARY
by Steve Smith, Staff Writer
Now that the initial dust has settled over the audacious Google acquisition of Motorola, analyst eyes are turning deeper into the deal and beyond … Read the whole story
COMMENTARY
by Bob DeSena
Several weeks ago, I wrote of the Great Debt Ceiling debate that we might be witnessing the greatest show on earth. I was wrong. … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
With all the problems AMC has with its TV producers, maybe it should just sell more advertising and make more money for everyone. Read the whole story
COMMENTARY
by Karen Herman
Last week marked the 100th birthday of TV legend Lucille Ball. There's no question that she, Desi Arnaz, and "I Love Lucy"'s talented producers, … Read the whole story
COMMENTARY
by Joe Mandese
Tracey Scheppach, SVP, Video Innovation Director, SMGX/VivaKi, got her Mobile Insider Summit "5% Solution" panel off with an important question, asking each panelist to … Read the whole story