by Steve McClellan
More than half of the U.S. population and 80% of Internet users are now streaming video as part of their regular TV diet, according … Read the whole story
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by Thom Forbes
I am going to confirm what New York Times advertising/marketing columnist Stuart Elliott all but officially proclaimed with his column this morning: We are … Read the whole story
by Karlene Lukovitz
Millennials are more aware than Americans of other generations of campaigns such as Dove's Campaign for Real Beauty (33% versus 21%) or Gap RED … Read the whole story
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by David Goetzl
Fox Sports chairman David Hill took a swing at boxing more than once Thursday, indicating it has limits on TV while the Ultimate Fighting … Read the whole story
by Wayne Friedman
Young media consumers -- Millennials -- continue to consume much more television related to online, and less traditional television than other viewing groups. Read the whole story
by Karlene Lukovitz
To humorously drive home the taste appeal of its new FiberPlus Caramel Pecan Crunch cereal variety, a new TV spot from Kellogg's has women … Read the whole story
by Wayne Friedman
NBC has started its typically slow rise to the top of ratings on Sunday for the fall: Its "Sunday Night Football" pre-season game on … Read the whole story
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by David Goetzl
While HDTV penetration is growing markedly in the U.S., a new report suggests it is set for a boom globally. Informa Telecoms & Media, … Read the whole story
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by David Goetzl
DirecTV is looking to boost appeal for its "Sunday Ticket" product among devoted fantasy football players, offering live updates in partnership with the NFL. … Read the whole story
by Wayne Friedman
Ramping up some big fall-season sports programming -- and closing down some summer reality shows -- were the highlights on this mid Thursday in … Read the whole story
by Wayne Friedman
Early morning network shows are seeing an overall tighter ratings race than in the last few years -- although "Today" is still far ahead … Read the whole story
COMMENTARY
by Erik Sass, Staff Writer
Last week's Social Media Insider Summit in Lake Tahoe saw a series of great presentations addressing some of the cutting-edge issues in social media … Read the whole story
COMMENTARY
by Mark Lieberman, Op-Ed Contributor
The media landscape shifted seismically yet again last week with Google's announcement of plans to acquire Motorola Mobility for $12.5 billion. In what appears … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Programming executives live for "lightning in a bottle": out-of-nowhere shows that hit it big. But can reality shows with hard real-life components hit too … Read the whole story
COMMENTARY
by Ed Martin
I have been in Los Angeles for the last few weeks, and at every turn I have heard somebody talking about ABC's silly sophomore … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
It sounded cheeky, outrageous, downright strange -- which means it smelled like some PR stunt. Guess what? It was. And it worked. Everyone wrote … Read the whole story
COMMENTARY
by Sam Vasisht
In a previous Video Insider post, I wrote that demographic changes in our population perhaps amplified, or were even mistaken for, cord-cutting data. The … Read the whole story
COMMENTARY
by Jack Loechner, Staff Writer
According to the Nielsen Cross Media Report, Americans are spending more time watching video content on traditional TVs, mobile devices and via the Internet … Read the whole story
COMMENTARY
by Jane Clarke
The word "augmentation" generally conjures up... ahem... physical enhancement. While we are not talking biceps or chests in this column, we are talking about … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
"Glee: The 3D Concert Movie" hasn't conquered movie theaters --- unlike what the franchise accomplished with television, iTune downloads, and live concert tours. Seems … Read the whole story
COMMENTARY
by Erik Sass, Staff Writer
More interesting insights from Nielsen on online buzz and TV shows: discussion boards and blogs are far and away the biggest sources of buzz … Read the whole story
COMMENTARY
by Erik Sass, Staff Writer
Nielsen found that online buzz tends to correlate with actual ratings more strongly among younger demos than older demos: for the 50+ cohort, the … Read the whole story
COMMENTARY
by Erik Sass, Staff Writer
Nina Stratt Lerner from Nielsen presented some great data from Nielsen's research on the connection between online buzz and TV viewership, which shouldallow TV … Read the whole story