TVBlog
by David Goetzl
New research shows the potential value of Facebook and Twitter for network marketers in reaching millennials to promote shows for the new season. Some of it is intuitive, but validation … Read the whole story
by Karlene Lukovitz
Jack Daniel's and the Zac Brown Band (ZBB) have announced a partnership spanning events, TV, in-store and other elements. This is the distillery's first … Read the whole story
by Steve McClellan
More than half of the U.S. population and 80% of Internet users are now streaming video as part of their regular TV diet, according … Read the whole story
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by Thom Forbes
I am going to confirm what New York Times advertising/marketing columnist Stuart Elliott all but officially proclaimed with his column this morning: We are … Read the whole story
by Wayne Friedman
More consumers with cable, satellite or telco TV services have downgraded their services in the last year -- and more are on the way. … Read the whole story
by Karlene Lukovitz
Millennials are more aware than Americans of other generations of campaigns such as Dove's Campaign for Real Beauty (33% versus 21%) or Gap RED … Read the whole story
by Wayne Friedman
Future digital TV/video consumption will shift to tablets from PCs. Some 65% of the U.S. population will own a smartphone and/or tablet by 2015 … Read the whole story
by Wayne Friedman
NBC has started its typically slow rise to the top of ratings on Sunday for the fall: Its "Sunday Night Football" pre-season game on … Read the whole story
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by David Goetzl
While HDTV penetration is growing markedly in the U.S., a new report suggests it is set for a boom globally. Informa Telecoms & Media, … Read the whole story
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by David Goetzl
NBC Universal said it has hired a former executive at the ABC-owned stations to lead marketing at its group of 10 owned stations. Therese … Read the whole story
COMMENTARY
by Bob DeSena
I wrote something several months ago about Peter Rabar, an agency legend I had the privilege to work for, and to learn from. It … Read the whole story
COMMENTARY
by Frank Maggio
On June 24, location-based social network Foursquare trumpeted an infusion of $50 million in VC capital -- a piece of news that deservedly received … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Product placement in the political process? Who knew this was a ripe area for entertainment marketing? This is where Stephen Colbert, comedian/host of Comedy … Read the whole story
COMMENTARY
by Jay Samit
To effectively reach consumers in the new social environment, brand managers need to learn how to translate their budgets into the digital realm, which … Read the whole story
COMMENTARY
by Erik Sass, Staff Writer
Last week's Social Media Insider Summit in Lake Tahoe saw a series of great presentations addressing some of the cutting-edge issues in social media … Read the whole story
COMMENTARY
by Mark Lieberman, Op-Ed Contributor
The media landscape shifted seismically yet again last week with Google's announcement of plans to acquire Motorola Mobility for $12.5 billion. In what appears … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Programming executives live for "lightning in a bottle": out-of-nowhere shows that hit it big. But can reality shows with hard real-life components hit too … Read the whole story