TVBlog
by David Goetzl
In this month's ups and downs, MTV soars with the VMAs and "Jersey Shore," while Investigation Discovery is getting discovered. Meanwhile, AT&T CEO Randall Stephenson has some bad news to … Read the whole story
by David Goetzl
A Wall Street report Wednesday says that even with a bumpy economy, advertisers aren't pulling back on spending commitments made in the TV upfront … Read the whole story
by Mark Walsh
Gannett Co. and Yahoo are expanding a local advertising partnership under which the media company's newspapers and TV stations sell Yahoo inventory as part … Read the whole story
by Steve McClellan
OMD's Ignition Factory is teaming up with client CW and Entertainment Weekly to conjure up what they hope will be a bewitching -- or … Read the whole story
by David Goetzl
A Yahoo/Entertainment Weekly survey found "The X Factor" is the new show that consumers are most enthused about, but the numbers are hardly overwhelming. … Read the whole story
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by David Goetzl
Darren Rovell will host a show this fall on the soon-to-named NBC Sports Network focusing on sports business, a topic he covers for CNBC. … Read the whole story
by David Goetzl
ABC is looking to build awareness for a new drama set in the Hamptons by reaching out to vacationers in the Hamptons. The network … Read the whole story
by Karl Greenberg
The campaign promoting the university on the new Longhorn Network and on broadcasts of UT games features footage of a video projection on UT … Read the whole story
COMMENTARY
by Mark Walsh
Considering that recent market turmoil may delay the initial public offering of even a hot property like Zynga, this isn't the most auspicious time … Read the whole story
COMMENTARY
by Steve Sternberg, Featured Columnist
My friends and family think it's pretty cool that I get to watch all the new series pilots before they air on television. It … Read the whole story
COMMENTARY
by David Goetzl
Of course, surveys by nature are flawed. Yet, unless conducted by a trade group that crafts questions looking for particular responses, they are useful … Read the whole story
COMMENTARY
by Bob DeSena
The quote above is attributed to Steve Jobs, now the former CEO of Apple. What the quote means is the reason I admire what … Read the whole story
COMMENTARY
by Joe Mandese
As far as media storms go, Irene may be the most powerful one ever recorded. Yes, it's true that by the time she made … Read the whole story