In this month's ups and downs, MTV soars with the VMAs and "Jersey Shore," while Investigation Discovery is getting discovered. Meanwhile, AT&T CEO Randall Stephenson has some bad news to … Read the whole story
A Wall Street report Wednesday says that even with a bumpy economy, advertisers aren't pulling back on spending commitments made in the TV upfront … Read the whole story
Gannett Co. and Yahoo are expanding a local advertising partnership under which the media company's newspapers and TV stations sell Yahoo inventory as part … Read the whole story
OMD's Ignition Factory is teaming up with client CW and Entertainment Weekly to conjure up what they hope will be a bewitching -- or … Read the whole story
A Yahoo/Entertainment Weekly survey found "The X Factor" is the new show that consumers are most enthused about, but the numbers are hardly overwhelming. … Read the whole story
Darren Rovell will host a show this fall on the soon-to-named NBC Sports Network focusing on sports business, a topic he covers for CNBC. … Read the whole story
ABC is looking to build awareness for a new drama set in the Hamptons by reaching out to vacationers in the Hamptons. The network … Read the whole story
The campaign promoting the university on the new Longhorn Network and on broadcasts of UT games features footage of a video projection on UT … Read the whole story
Considering that recent market turmoil may delay the initial public offering of even a hot property like Zynga, this isn't the most auspicious time … Read the whole story
My friends and family think it's pretty cool that I get to watch all the new series pilots before they air on television. It … Read the whole story
Of course, surveys by nature are flawed. Yet, unless conducted by a trade group that crafts questions looking for particular responses, they are useful … Read the whole story
The quote above is attributed to Steve Jobs, now the former CEO of Apple. What the quote means is the reason I admire what … Read the whole story
As far as media storms go, Irene may be the most powerful one ever recorded. Yes, it's true that by the time she made … Read the whole story