by Sarah Mahoney
The ads are running now through the end of the year, and focus on scenarios like a woman deliberating over which dress to wear … Read the whole story
by David Goetzl
Nielsen said its new service, which measures online advertising, including video, has received a stamp of approval from the Media Rating Council. Tabbed Online … Read the whole story
by Karl Greenberg
Eisuke Tsuyuzaki, chief technology officer at Panasonic, spoke to Marketing Daily from the U.S. Tennis Center in Flushing, Queens, where Panasonic is a sponsor, … Read the whole story
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by Wayne Friedman
The slow-growing world of TV station electronic billing looks to get a boost with two of the nation's largest TV station sales rep companies … Read the whole story
by Steve McClellan
A sweeping new report from tech firm Ericsson that studied viewing habits across 13 developed countries found that fewer people are tuning in to … Read the whole story
by Karl Greenberg
The company is generating buzz about the factory-tuned Focus ST by placing video and photography on social channels that offer a look at the … Read the whole story
by Wayne Friedman
Alternative devices for viewing TV/entertainment content have been growing -- but nowhere has this gain been more evident than with video-game devices, DVDs and … Read the whole story
by Wayne Friedman
Former Weather Channel and Viacom executive Geoffrey Darby is now general manager of Martha Stewart Living Omnimedia television operations, in charge of all Stewart's … Read the whole story
by Sarah Mahoney
The clothing line, backed by reality stars Kim, Khloe and Kourtney Kardashian, went on sale Aug. 25 in about 700 Sears stores around the … Read the whole story
by Karl Greenberg
Lexus says there will also be an online video that goes into more detail about the use of digital crash modeling using virtual test … Read the whole story
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by David Goetzl
There has been considerable talk about a generation accustomed to watching TV on laptops forgoing a traditional cable subscription. How about the remote control? … Read the whole story
by Aaron Baar
Hotels.com is taking its Claymation mascots (and a live-action stuntman) to the extreme to showcase the company's mobile booking application with a new multimedia … Read the whole story
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by David Goetzl
Bob Cook, the former longtime head of Twentieth Television, has joined the Tribune station group as a strategic advisor. Cook left the News Corp. … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Companies targeting ads to consumers on TVs based on location, channel surfing activity and more might seem like a futuristic platform to some, but … Read the whole story
COMMENTARY
by Steve Smith, Staff Writer
Who wants to watch lean-back, long-form video content on a mobile device? More people than we think, and certainly more than wanted to just … Read the whole story
COMMENTARY
by Charlene Weisler, Op-Ed Contributor
Betsy Frank, Chief Research and Insights Officer of Time Inc., has a background that spans many different media platforms and businesses -- from agencies … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
User-generated videos? They seem so... 2006. But based on the continued growth of YouTube, they're still very popular. The question is: What's next? Read the whole story
COMMENTARY
by Gary Holmes
With the tenth anniversary of 9/11 already hanging heavy in our hearts, the recent earthquake on the East Coast (and the follow-up hurricane) brought … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
A new report suggests that half of all U.S. adults could be obese in about 20 years -- a dramatic increase from the one-third … Read the whole story
COMMENTARY
by TS Kelly
Irene came and went over a week ago -- and, despite the widespread flooding and power outages, it could have been a whole lot … Read the whole story