by Sarah Mahoney
The ads are running now through the end of the year, and focus on scenarios like a woman deliberating over which dress to wear … Read the whole story
by David Goetzl
Nielsen said its new service, which measures online advertising, including video, has received a stamp of approval from the Media Rating Council. Tabbed Online … Read the whole story
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by Wayne Friedman
Moving quickly to the next step on the mobile video bandwagon, TV station group E.W. Scripps Co. says it will become the first TV … Read the whole story
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by Wayne Friedman
The slow-growing world of TV station electronic billing looks to get a boost with two of the nation's largest TV station sales rep companies … Read the whole story
by Wayne Friedman
ESPN renews perhaps the most valuable show on cable television: NFL's "Monday Night Football." The new package price comes to $1.8 billion; both "Sunday … Read the whole story
by Karl Greenberg
The company is generating buzz about the factory-tuned Focus ST by placing video and photography on social channels that offer a look at the … Read the whole story
by Wayne Friedman
Alternative devices for viewing TV/entertainment content have been growing -- but nowhere has this gain been more evident than with video-game devices, DVDs and … Read the whole story
by Sarah Mahoney
The clothing line, backed by reality stars Kim, Khloe and Kourtney Kardashian, went on sale Aug. 25 in about 700 Sears stores around the … Read the whole story
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by David Goetzl
The MSG network will look to integrate Twitter into its broadcasts of minor league hockey this weekend, hoping to take advantage of interactivity as … Read the whole story
by Sarah Mahoney
A spot featuring the glamour-puss quarterback, shot mostly from the knees down, is scheduled to break on Monday Night Football when Brady's New England … Read the whole story
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by David Goetzl
There has been considerable talk about a generation accustomed to watching TV on laptops forgoing a traditional cable subscription. How about the remote control? … Read the whole story
COMMENTARY
by Jane Clarke
A visitor to a new world may be able to make themselves known with common words like "yes" and "no." In the STB data … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
We are once again reminded that time periods and scheduling still matter in the digital TV world. Tonight, two big events will give U.S. … Read the whole story
COMMENTARY
by David S. Samuels
Let's put one thing behind us right away -- the integration of Internet features with the conventional television set and set-top boxes (often referred … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Companies targeting ads to consumers on TVs based on location, channel surfing activity and more might seem like a futuristic platform to some, but … Read the whole story
COMMENTARY
by Steve Smith, Staff Writer
Who wants to watch lean-back, long-form video content on a mobile device? More people than we think, and certainly more than wanted to just … Read the whole story
COMMENTARY
by Charlene Weisler, Op-Ed Contributor
Betsy Frank, Chief Research and Insights Officer of Time Inc., has a background that spans many different media platforms and businesses -- from agencies … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
User-generated videos? They seem so... 2006. But based on the continued growth of YouTube, they're still very popular. The question is: What's next? Read the whole story