Beer advertising and sports TV have always had an ideal marriage with each side enriching the other. Yet, networks affiliated with the Mountain West Conference and Big Ten are content … Read the whole story
The ads are running now through the end of the year, and focus on scenarios like a woman deliberating over which dress to wear … Read the whole story
Nielsen said its new service, which measures online advertising, including video, has received a stamp of approval from the Media Rating Council. Tabbed Online … Read the whole story
Moving quickly to the next step on the mobile video bandwagon, TV station group E.W. Scripps Co. says it will become the first TV … Read the whole story
The slow-growing world of TV station electronic billing looks to get a boost with two of the nation's largest TV station sales rep companies … Read the whole story
ESPN renews perhaps the most valuable show on cable television: NFL's "Monday Night Football." The new package price comes to $1.8 billion; both "Sunday … Read the whole story
The company is generating buzz about the factory-tuned Focus ST by placing video and photography on social channels that offer a look at the … Read the whole story
Alternative devices for viewing TV/entertainment content have been growing -- but nowhere has this gain been more evident than with video-game devices, DVDs and … Read the whole story
The clothing line, backed by reality stars Kim, Khloe and Kourtney Kardashian, went on sale Aug. 25 in about 700 Sears stores around the … Read the whole story
The MSG network will look to integrate Twitter into its broadcasts of minor league hockey this weekend, hoping to take advantage of interactivity as … Read the whole story
A spot featuring the glamour-puss quarterback, shot mostly from the knees down, is scheduled to break on Monday Night Football when Brady's New England … Read the whole story
There has been considerable talk about a generation accustomed to watching TV on laptops forgoing a traditional cable subscription. How about the remote control? … Read the whole story
A visitor to a new world may be able to make themselves known with common words like "yes" and "no." In the STB data … Read the whole story
We are once again reminded that time periods and scheduling still matter in the digital TV world. Tonight, two big events will give U.S. … Read the whole story
Let's put one thing behind us right away -- the integration of Internet features with the conventional television set and set-top boxes (often referred … Read the whole story
Companies targeting ads to consumers on TVs based on location, channel surfing activity and more might seem like a futuristic platform to some, but … Read the whole story
Who wants to watch lean-back, long-form video content on a mobile device? More people than we think, and certainly more than wanted to just … Read the whole story
Betsy Frank, Chief Research and Insights Officer of Time Inc., has a background that spans many different media platforms and businesses -- from agencies … Read the whole story
User-generated videos? They seem so... 2006. But based on the continued growth of YouTube, they're still very popular. The question is: What's next? Read the whole story