by Tanya Gazdik
The campaign appeals to the upscale, progressive 'man of the world,'" Lesya Lysyj, chief marketing officer, Heineken USA, tells Marketing Daily. "This feeling of … Read the whole story
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by Aaron Baar
"We have such a loyal and passionate customer base that they really want to reach out to non-Stein Mart customers and get them to … Read the whole story
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by Joe Mandese
In a novel approach to media research, TV viewers are being asked to put their money where their mouths are, literally make cash bets … Read the whole story
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by Wayne Friedman
Moving quickly to the next step on the mobile video bandwagon, TV station group E.W. Scripps Co. says it will become the first TV … Read the whole story
by Laurie Sullivan
TV Accelerator -- launched jointly by Collective, which provides display and video advertising, and Rentrak, a multiscreen media measurement platform provider -- allows advertisers … Read the whole story
by Steve McClellan
A new TV viewing study from media and marketing consultant Altman Vilandrie & Co. and online survey firm Research Now has found that just … Read the whole story
by Tanya Gazdik
The spots use humorous real-life vignettes involving friends, family and co-workers to show that 1-800-Dentist is the best and most reliable way to find … Read the whole story
by Wayne Friedman
ESPN renews perhaps the most valuable show on cable television: NFL's "Monday Night Football." The new package price comes to $1.8 billion; both "Sunday … Read the whole story
by Karl Greenberg
With the 2012 model of Dodge Journey rolling into dealerships, the company is giving the vehicle its first real coming-out party with a campaign … Read the whole story
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by Wayne Friedman
Looking for a more business-friendly national distribution footprint, TV sports network Universal Sports is leaving its local over-the-air multicast markets and moving to one … Read the whole story
by David Goetzl
The National Football League continues to prove itself as perhaps TV's most reliably strong programming. The Thursday season opener on NBC delivered the second-highest … Read the whole story
by Wayne Friedman
Moving to even more convergent video metrics, media researcher Rentrak and digital ad network provider Collective have announced a system accounting for the extra … Read the whole story
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by Steve McClellan
While clients might shift some dollars to newer media, traditional media remains an important part of most media plans. TV viewing is not being … Read the whole story
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by David Goetzl
The MSG network will look to integrate Twitter into its broadcasts of minor league hockey this weekend, hoping to take advantage of interactivity as … Read the whole story
by Steve Smith
As the fall season ramps up, NBC is promoting its fall lineup by letting Bloomingdale's shoppers pose with the new stars -- virtually. The … Read the whole story
by Sarah Mahoney
A spot featuring the glamour-puss quarterback, shot mostly from the knees down, is scheduled to break on Monday Night Football when Brady's New England … Read the whole story
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by David Goetzl
Fox will look to leverage its NFL audience Sunday to build momentum for its highly anticipated Sept. 21 debut of "The X Factor." The … Read the whole story
by David Goetzl
NBC Universal's cross-platform sales initiative focusing on the Hispanic audience has inked its first deal, an agreement with State Farm that stretches from ads … Read the whole story
COMMENTARY
by Mark Lieberman, Op-Ed Contributor
As I sat reading by candlelight during Irene's visit to New York, I reflected on the role TV plays in an electrically powered world. Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
A Ponzi scheme, 9/11 honorifics and Schweddy Balls are some current topics in the big television landscape. Read the whole story
COMMENTARY
by Steve Smith, Staff Writer
In the post-scarcity age, the network strategy is to leverage the abundance of viewing opportunities. This year the war takes to the devices, although … Read the whole story
COMMENTARY
by Ed Martin
I don't have any problem with product placement, though I know a number of people who do. They howl their disapproval at the briefest … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Take the most valuable programming and hold it hostage to viewers. What do you think would happen? Would viewers pay an extra fee for … Read the whole story
COMMENTARY
by Jane Clarke
A visitor to a new world may be able to make themselves known with common words like "yes" and "no." In the STB data … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
We are once again reminded that time periods and scheduling still matter in the digital TV world. Tonight, two big events will give U.S. … Read the whole story
COMMENTARY
by David S. Samuels
Let's put one thing behind us right away -- the integration of Internet features with the conventional television set and set-top boxes (often referred … Read the whole story