by Tanya Gazdik
Kathleen Coney, director, brand marketing, Fairfield Inn & Suites by Marriott, shares some insight with Marketing Daily about the brand's return to TV advertising … Read the whole story
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by Joe Mandese
In a novel approach to media research, TV viewers are being asked to put their money where their mouths are, literally make cash bets … Read the whole story
by Tanya Gazdik
The spots use humorous real-life vignettes involving friends, family and co-workers to show that 1-800-Dentist is the best and most reliable way to find … Read the whole story
by Karl Greenberg
Ace Metrix, which rated some 14 such Sept. 11-themed ads, found that Budweiser's ad featuring its Clydesdale horses was the most effective of all … Read the whole story
by Gavin O'Malley
Multimedia entertainment studio Electus on Tuesday named Chris Grant as its new CEO. He will tackle what Electus is calling its "next phase of … Read the whole story
by Wayne Friedman
Channel Master, which has a longtime history as a maker of TV antennas, is getting into the so-called Over The Top TV game. It … Read the whole story
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by Wayne Friedman
Looking for a more business-friendly national distribution footprint, TV sports network Universal Sports is leaving its local over-the-air multicast markets and moving to one … Read the whole story
by Karlene Lukovitz
The "Wasting Water Is Weird" campaign, from Shelton Group in collaboration with the Environmental Protection Agency's WaterSense program, uses "Rip the Drip" -- a … Read the whole story
by David Goetzl
As it launches its new season this week, CW has sold access to its tagline. Search engine Bing is running a promotion with the … Read the whole story
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by Wayne Friedman
The Nielsen Company says television prime time is really a small amount of time. The highest viewing in prime time is between 9:15 p.m. … Read the whole story
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by Steve McClellan
While clients might shift some dollars to newer media, traditional media remains an important part of most media plans. TV viewing is not being … Read the whole story
by David Goetzl
NBC Universal's cross-platform sales initiative focusing on the Hispanic audience has inked its first deal, an agreement with State Farm that stretches from ads … Read the whole story
COMMENTARY
by Gary Holmes
In 2006 I was part of the Nielsen team that developed a cross-platform strategy called Anytime Anywhere Media Measurement (A2/M2), which set out to … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
TV networks haven't been all that pushy about telling viewers where they can watch TV shows online. Typically, there's some short messaging at the … Read the whole story
COMMENTARY
by Mark Lieberman, Op-Ed Contributor
As I sat reading by candlelight during Irene's visit to New York, I reflected on the role TV plays in an electrically powered world. Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
A Ponzi scheme, 9/11 honorifics and Schweddy Balls are some current topics in the big television landscape. Read the whole story
COMMENTARY
by Steve Smith, Staff Writer
In the post-scarcity age, the network strategy is to leverage the abundance of viewing opportunities. This year the war takes to the devices, although … Read the whole story