by Tanya Gazdik
Kathleen Coney, director, brand marketing, Fairfield Inn & Suites by Marriott, shares some insight with Marketing Daily about the brand's return to TV advertising … Read the whole story
by Karl Greenberg
Ace Metrix, which rated some 14 such Sept. 11-themed ads, found that Budweiser's ad featuring its Clydesdale horses was the most effective of all … Read the whole story
by Gavin O'Malley
Multimedia entertainment studio Electus on Tuesday named Chris Grant as its new CEO. He will tackle what Electus is calling its "next phase of … Read the whole story
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by Wayne Friedman
Univision intends to start up a "TV Everywhere" service focused from its three Hispanic cable networks' telenovelas, sports and news, according to Multichannel News. Read the whole story
by Wayne Friedman
Channel Master, which has a longtime history as a maker of TV antennas, is getting into the so-called Over The Top TV game. It … Read the whole story
by Tanya Gazdik
The new formula -- which is 25% lighter than traditional scoopable litter -- blends calcium bentonite and sodium bentonite. The new patented formula could … Read the whole story
by Karlene Lukovitz
The "Wasting Water Is Weird" campaign, from Shelton Group in collaboration with the Environmental Protection Agency's WaterSense program, uses "Rip the Drip" -- a … Read the whole story
by David Goetzl
As it launches its new season this week, CW has sold access to its tagline. Search engine Bing is running a promotion with the … Read the whole story
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by Wayne Friedman
The Nielsen Company says television prime time is really a small amount of time. The highest viewing in prime time is between 9:15 p.m. … Read the whole story
by Wayne Friedman
The first salvo of the new network season comes from a ho-hum performance for CW's new show "Ringer." "Ringer" at 9 p.m., starring former … Read the whole story
by David Goetzl
Univision, which operates the NFL's Spanish-language Web site in partnership with the league, has extended its attachment to the Super Bowl in a new … Read the whole story
COMMENTARY
by Steve Sternberg, Featured Columnist
Does a high degree of pre-season buzz have any impact on whether a new TV series ultimately becomes successful? The short answer is no. … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
A record number of Americans -- some 46.2 million -- now live under the poverty line. That's 15.1% of all who live in the … Read the whole story
COMMENTARY
by Karen Herman
There was an absolutely brilliant story line on "30 Rock" last season, when, in an attempt to scoop other networks in the event of … Read the whole story
COMMENTARY
by Gary Holmes
In 2006 I was part of the Nielsen team that developed a cross-platform strategy called Anytime Anywhere Media Measurement (A2/M2), which set out to … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
TV networks haven't been all that pushy about telling viewers where they can watch TV shows online. Typically, there's some short messaging at the … Read the whole story