TVBlog
No matter what people think about Fox News, no matter what conspiracy theories they may harbor about a devious Roger Ailes, let's be decidedly fair and balanced: the network has … Read the whole story
Kathleen Coney, director, brand marketing, Fairfield Inn & Suites by Marriott, shares some insight with Marketing Daily about the brand's return to TV advertising … Read the whole story
Ace Metrix, which rated some 14 such Sept. 11-themed ads, found that Budweiser's ad featuring its Clydesdale horses was the most effective of all … Read the whole story
Multimedia entertainment studio Electus on Tuesday named Chris Grant as its new CEO. He will tackle what Electus is calling its "next phase of … Read the whole story
Univision intends to start up a "TV Everywhere" service focused from its three Hispanic cable networks' telenovelas, sports and news, according to Multichannel News. Read the whole story
Channel Master, which has a longtime history as a maker of TV antennas, is getting into the so-called Over The Top TV game. It … Read the whole story
The new formula -- which is 25% lighter than traditional scoopable litter -- blends calcium bentonite and sodium bentonite. The new patented formula could … Read the whole story
The "Wasting Water Is Weird" campaign, from Shelton Group in collaboration with the Environmental Protection Agency's WaterSense program, uses "Rip the Drip" -- a … Read the whole story
As it launches its new season this week, CW has sold access to its tagline. Search engine Bing is running a promotion with the … Read the whole story
The Nielsen Company says television prime time is really a small amount of time. The highest viewing in prime time is between 9:15 p.m. … Read the whole story
The first salvo of the new network season comes from a ho-hum performance for CW's new show "Ringer." "Ringer" at 9 p.m., starring former … Read the whole story
Univision, which operates the NFL's Spanish-language Web site in partnership with the league, has extended its attachment to the Super Bowl in a new … Read the whole story
- COMMENTARY
Does a high degree of pre-season buzz have any impact on whether a new TV series ultimately becomes successful? The short answer is no. … Read the whole story
- COMMENTARY
A record number of Americans -- some 46.2 million -- now live under the poverty line. That's 15.1% of all who live in the … Read the whole story
- COMMENTARY
There was an absolutely brilliant story line on "30 Rock" last season, when, in an attempt to scoop other networks in the event of … Read the whole story
- COMMENTARY
In 2006 I was part of the Nielsen team that developed a cross-platform strategy called Anytime Anywhere Media Measurement (A2/M2), which set out to … Read the whole story
- COMMENTARY
TV networks haven't been all that pushy about telling viewers where they can watch TV shows online. Typically, there's some short messaging at the … Read the whole story
