by Karl Greenberg
Audi's new advertising campaign for the 2012 A6 sedan is showing us our roads. The effort is all about how lousy American roads are … Read the whole story
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by Steve McClellan
Despite the uncertain economy, one revenue stream that local TV can count on next year is political money, and there's likely to be a … Read the whole story
by Tanya Gazdik
Created by Warren, Mich.-based Campbell Ewald, the work is based on research that found the key to sticking with an exercise regimen is motivation, … Read the whole story
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by Wayne Friedman
Media research company TRA is now moving to the Internet to help online advertisers with its product purchase/TV research. The company says this will … Read the whole story
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by Wayne Friedman
Univision intends to start up a "TV Everywhere" service focused from its three Hispanic cable networks' telenovelas, sports and news, according to Multichannel News. Read the whole story
by Tanya Gazdik
The new formula -- which is 25% lighter than traditional scoopable litter -- blends calcium bentonite and sodium bentonite. The new patented formula could … Read the whole story
by Wayne Friedman
NBC had some good reason to cheer for its new comedies on Wednesday: In its season premiere, "Up All Night" nabbed a healthy Nielsen … Read the whole story
by Wayne Friedman
The first salvo of the new network season comes from a ho-hum performance for CW's new show "Ringer." "Ringer" at 9 p.m., starring former … Read the whole story
by Wayne Friedman
TV customers' anger at Netflix, once perceived as the "anti-cable" company, has now cost the company some real business -- and a hit on … Read the whole story
by David Goetzl
Univision, which operates the NFL's Spanish-language Web site in partnership with the league, has extended its attachment to the Super Bowl in a new … Read the whole story
COMMENTARY
by Dave Morgan, Featured Contributor
Is the cable TV subscription business ready to break? Most think it can't keep growing unchecked. Will Internet-driven Web video bypass and kill cable? … Read the whole story
COMMENTARY
by Jane Clarke
Last week we began a discussion of those ad-related terms that are common to both the established ad sales marketplace and the STB / … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Whatever business metric value you like when looking at NBC in comparison to its broadcast rivals, probably the biggest metric comes down to this … Read the whole story
COMMENTARY
by Steve Sternberg, Featured Columnist
Does a high degree of pre-season buzz have any impact on whether a new TV series ultimately becomes successful? The short answer is no. … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
A record number of Americans -- some 46.2 million -- now live under the poverty line. That's 15.1% of all who live in the … Read the whole story
COMMENTARY
by Karen Herman
There was an absolutely brilliant story line on "30 Rock" last season, when, in an attempt to scoop other networks in the event of … Read the whole story