In this month's "Insights & Insanity," the major drop in Netflix subscribers opting for DVDs by mail is actually harder to figure out than it would seem. And a New … Read the whole story
Audi's new advertising campaign for the 2012 A6 sedan is showing us our roads. The effort is all about how lousy American roads are … Read the whole story
Despite the uncertain economy, one revenue stream that local TV can count on next year is political money, and there's likely to be a … Read the whole story
Created by Warren, Mich.-based Campbell Ewald, the work is based on research that found the key to sticking with an exercise regimen is motivation, … Read the whole story
Media research company TRA is now moving to the Internet to help online advertisers with its product purchase/TV research. The company says this will … Read the whole story
Univision intends to start up a "TV Everywhere" service focused from its three Hispanic cable networks' telenovelas, sports and news, according to Multichannel News. Read the whole story
The new formula -- which is 25% lighter than traditional scoopable litter -- blends calcium bentonite and sodium bentonite. The new patented formula could … Read the whole story
NBC had some good reason to cheer for its new comedies on Wednesday: In its season premiere, "Up All Night" nabbed a healthy Nielsen … Read the whole story
The first salvo of the new network season comes from a ho-hum performance for CW's new show "Ringer." "Ringer" at 9 p.m., starring former … Read the whole story
TV customers' anger at Netflix, once perceived as the "anti-cable" company, has now cost the company some real business -- and a hit on … Read the whole story
Univision, which operates the NFL's Spanish-language Web site in partnership with the league, has extended its attachment to the Super Bowl in a new … Read the whole story
Is the cable TV subscription business ready to break? Most think it can't keep growing unchecked. Will Internet-driven Web video bypass and kill cable? … Read the whole story
Last week we began a discussion of those ad-related terms that are common to both the established ad sales marketplace and the STB / … Read the whole story
Whatever business metric value you like when looking at NBC in comparison to its broadcast rivals, probably the biggest metric comes down to this … Read the whole story
Does a high degree of pre-season buzz have any impact on whether a new TV series ultimately becomes successful? The short answer is no. … Read the whole story
A record number of Americans -- some 46.2 million -- now live under the poverty line. That's 15.1% of all who live in the … Read the whole story
There was an absolutely brilliant story line on "30 Rock" last season, when, in an attempt to scoop other networks in the event of … Read the whole story