TVBlog
If Netflix finds itself losing subscribers en masse either because of its higher prices or stronger competition, it should consider cutting deals with cable operators. Done right, that has a … Read the whole story
Audi's new advertising campaign for the 2012 A6 sedan is showing us our roads. The effort is all about how lousy American roads are … Read the whole story
Despite the uncertain economy, one revenue stream that local TV can count on next year is political money, and there's likely to be a … Read the whole story
In addition to underscoring the universally free shipping offer, it builds on the Freeport, Maine-based company's commitment to both customer service and quality, David … Read the whole story
Created by Warren, Mich.-based Campbell Ewald, the work is based on research that found the key to sticking with an exercise regimen is motivation, … Read the whole story
Media research company TRA is now moving to the Internet to help online advertisers with its product purchase/TV research. The company says this will … Read the whole story
With the U.S. Department of Agriculture's new MyPlate icon driving home the message that healthy eating means making vegetables and fruits half of each … Read the whole story
In its season premiere, CW's "Secret Circle" posted a nice preliminary Nielsen 1.9 rating/5 share among the network's key women 18-34 viewers. Better still, … Read the whole story
Video users' love of alternative screens doesn't appear to extend to mobile phones, whose small screens and slower network connections limit their appeal for … Read the whole story
NBC had some good reason to cheer for its new comedies on Wednesday: In its season premiere, "Up All Night" nabbed a healthy Nielsen … Read the whole story
TV customers' anger at Netflix, once perceived as the "anti-cable" company, has now cost the company some real business -- and a hit on … Read the whole story
- COMMENTARY
Part of the appeal of digital out-of-home signs is their potential for interactivity, which can be used to catch the attention of passersby in … Read the whole story
- COMMENTARY
Few will dispute that voting members of the Academy of Television Arts & Sciences largely got it right this year. In most categories they … Read the whole story
- COMMENTARY
"Heads will roll." You hear that on lot on TV. (Currently there's a rogue UBS trader in London who has "some 'splaining" to do.) … Read the whole story
- COMMENTARY
Is the cable TV subscription business ready to break? Most think it can't keep growing unchecked. Will Internet-driven Web video bypass and kill cable? … Read the whole story
- COMMENTARY
Last week we began a discussion of those ad-related terms that are common to both the established ad sales marketplace and the STB / … Read the whole story
- COMMENTARY
Whatever business metric value you like when looking at NBC in comparison to its broadcast rivals, probably the biggest metric comes down to this … Read the whole story
