Rentrak, the upstart TV measurement entity, looked to convince investors last week of its viability and market appeal, while outlining differences with a competitor it tried to avoid naming (hint: … Read the whole story
A provocative new analysis of the so-called C3 ratings system by media audit firm Ebiquity argues that it almost forces broadcasters to game the … Read the whole story
Audi's new advertising campaign for the 2012 A6 sedan is showing us our roads. The effort is all about how lousy American roads are … Read the whole story
Despite the uncertain economy, one revenue stream that local TV can count on next year is political money, and there's likely to be a … Read the whole story
Netflix now admits to messing up. But it won't change its pricing plan -- just a product name. Its big DVD-by-mail service will now … Read the whole story
In addition to underscoring the universally free shipping offer, it builds on the Freeport, Maine-based company's commitment to both customer service and quality, David … Read the whole story
Created by Warren, Mich.-based Campbell Ewald, the work is based on research that found the key to sticking with an exercise regimen is motivation, … Read the whole story
DirecTV is nearing the launch of Nomad, a product that will allow customers to transfer programming captured on an HD DVR to mobile devices … Read the whole story
Media research company TRA is now moving to the Internet to help online advertisers with its product purchase/TV research. The company says this will … Read the whole story
Ally Bank is launching its first new ad campaign in almost exactly one year. Creative centers on the concept of "people sense" -- or … Read the whole story
With the U.S. Department of Agriculture's new MyPlate icon driving home the message that healthy eating means making vegetables and fruits half of each … Read the whole story
Longtime TV programming analysis executive for media agencies, Steve Sternberg has been named senior vice president of sales research for ION Media Networks. Read the whole story
In its season premiere, CW's "Secret Circle" posted a nice preliminary Nielsen 1.9 rating/5 share among the network's key women 18-34 viewers. Better still, … Read the whole story
Video users' love of alternative screens doesn't appear to extend to mobile phones, whose small screens and slower network connections limit their appeal for … Read the whole story
NBC had some good reason to cheer for its new comedies on Wednesday: In its season premiere, "Up All Night" nabbed a healthy Nielsen … Read the whole story
Even with sports such a crucial part of its brand, DirecTV may be looking to trim costs by limiting the number of narrowcast sports … Read the whole story
TV customers' anger at Netflix, once perceived as the "anti-cable" company, has now cost the company some real business -- and a hit on … Read the whole story
Football is a funny thing in the TV world. It drives ratings through the roof and audiences to sofas across the country for hours … Read the whole story
Media waste is something TV advertisers talk about it when it comes to their media buys, especially these days. But what about consumers who … Read the whole story
Part of the appeal of digital out-of-home signs is their potential for interactivity, which can be used to catch the attention of passersby in … Read the whole story
Few will dispute that voting members of the Academy of Television Arts & Sciences largely got it right this year. In most categories they … Read the whole story
"Heads will roll." You hear that on lot on TV. (Currently there's a rogue UBS trader in London who has "some 'splaining" to do.) … Read the whole story
Is the cable TV subscription business ready to break? Most think it can't keep growing unchecked. Will Internet-driven Web video bypass and kill cable? … Read the whole story
Last week we began a discussion of those ad-related terms that are common to both the established ad sales marketplace and the STB / … Read the whole story
Whatever business metric value you like when looking at NBC in comparison to its broadcast rivals, probably the biggest metric comes down to this … Read the whole story