TVBlog
by David Goetzl
Goldman Sachs may have some of the smartest analysts on Wall Street, but they missed badly on their predictions about Netflix's prospects back in March. Then again, they surely weren't … Read the whole story
by Aaron Baar
With the NBA season already delayed (and unlikely to start anytime soon) thanks to a labor dispute, Adidas is prepping a new marketing campaign … Read the whole story
by Mark Walsh
For TV broadcasters, prime time is 7 p.m. to 11 p.m. In radio, programming and advertising are all about morning "drive time." On the … Read the whole story
by Erik Sass
It would make sense if Americans thought about their finances at the gas pump, and Gas Station TV is providing more fuel. A content … Read the whole story
by Tanya Gazdik
Chrysler Group LLC is calling its new Hispanic-focused campaign its most comprehensive to date. The effort -- which includes TV, radio, print, newspapers and … Read the whole story
by Steve McClellan
Sex toy ads are coming to prime time and daytime TV in the UK. The company behind them -- Lovehoney, a British online sex … Read the whole story
by Erik Sass
After peaking at 3.9% of all cast members in the 2010-2011 TV season, the proportion of lesbian, gay, bisexual, or transgender characters on scripted … Read the whole story
by David Goetzl
Despite some of his recent shows that have failed to catch fire, Starz is doubling down on "Frasier" star Kelsey Grammer in his first … Read the whole story
by Wayne Friedman
More TV programming is getting into the social TV game by incorporating parts of viewers' content into shows. A Web-based series from Warner Bros. … Read the whole story
-
by Wayne Friedman
ABC says based on the first week of the broadcast prime-time season, it currently holds the coveted spot of being No. 1 with upscale … Read the whole story
COMMENTARY
by Jane Clarke
For the past three weeks we have explored common usage terms for advertising and audience measurements. This week we continue with this line of … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
NBC's "The Playboy Club" is having trouble finding viewers. Why? Too much association with sex? Too little? Or just not compelling entertainment? Moralists say … Read the whole story
COMMENTARY
by Charlene Weisler, Op-Ed Contributor
Glen Friedman, owner of the consultancy Ideas and Solutions!! has been involved in the cable operator world for 30 years. In that time he … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Just when you thought there was nothing to talk about in syndication, there's a lot of talk about talk. With "The Oprah Winfrey Show" … Read the whole story