TVBlog
by David Goetzl
While Nielsen has no plans to bring commercial ratings to the local marketplace, tension remains between agencies and stations on a ratings system that would take into account DVR-enabled ad … Read the whole story
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by Joe Mandese
Zoom Media and Marketing, one of the largest operators of digital, place-based media networks, this morning named Judy Kenny president of sales and marketing. … Read the whole story
by Wayne Friedman
Though declining in ratings from its crazy heights in its initial episodes, CBS' "Two and A Half Men" continues to lead all comers on … Read the whole story
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by David Goetzl
State Farm's heavy involvement with Hispanic-targeted programming at NBCUniversal is set to continue with a presenting sponsorship of the "2011 Billboard Mexican Music Awards" … Read the whole story
COMMENTARY
by Gary Holmes
Barely a day goes by when there isn't some news about electronic tablets. Tablets threaten to supplant a number of technologies, such as notebooks, … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Now you might define profitability for a TV network by what kind of deal you make with the likes of Netflix. For CW -- … Read the whole story