Television News Daily
Thursday, October 27, 2011
  • ANA: Despite Reservations, Marketers Increase TV Budgets

    Many marketers have increased their TV ad budgets since 2009. Yet those same marketers believe less in the effectiveness of TV advertising. A deciding ... Read the whole story

  • Political Blues: Meredith TV Revs Tank 10%, Digital Up

    Meredith Corp. TV revenues sank almost 10% in the first fiscal quarter of 2012 -- all due to lower political advertising. Revenues were down ... Read the whole story

  • Gray Taps Rentrak To Track Additional Markets

    Rentrak, the measurement company using set-top-box data as a basis for local market ratings, has received an endorsement form the Gray Television station group. ... Read the whole story

  • Netflix Dominates Peak-Time Video Traffic

    Netflix now accounts for 32.7% share of peak-time video traffic, 7 p.m.-9 p.m., per a new survey. YouTube was in a distant second place ... Read the whole story

  • Wherever The Money Comes From, Media Budgets Seem To Keep Rising

    Does it matter where advertisers' TV budgets are coming from? For a long time -- even when cable TV was in its nascent stages ... Read the whole story