TVBlog
by David Goetzl
Until about mid-summer, Netflix had to be a shoo-in for 2011 marketer of the year. But its elimination from competition came about as swiftly as Herman Cain's rise into contention. … Read the whole story
by Mark Walsh
Mobile TV company MobiTV announced it's introducing a solution allowing cable, satellite and IPTV providers to offer so-called TV Everywhere services to mobile phones, … Read the whole story
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by Steve McClellan
Publicis Groupe's ZenithOptimedia has co-created a new online series to publicize client Nestle's line of Pure Life bottled water products. It is said to … Read the whole story
by Wayne Friedman
More Internet users are leading to more streamed TV or alternative TV viewing -- with young viewers leading the way. The good news for … Read the whole story
by Gavin O'Malley
In the UK at least, online advertising delivers substantially higher ROI and sales uplift than TV, while achieving reach equal to press and outdoor. … Read the whole story
COMMENTARY
by Jack Loechner, Staff Writer
A recent analysis by NM Incite and Nielsen shows how social media continues to influence how consumers interact with brands and share content every … Read the whole story
COMMENTARY
by Ed Martin
Every new television season comes with an unexpected development, but this fall's big surprise is a true stunner: Powered by the strength of ABC's … Read the whole story