Television News Daily
Friday, October 28, 2011
  • MobiTV To Power 'TV Everywhere' On Mobile Devices

    Mobile TV company MobiTV announced it's introducing a solution allowing cable, satellite and IPTV providers to offer so-called TV Everywhere services to mobile phones, … Read the whole story

  • ZenithOptimedia Creates Web Series To Promote Nestle's Life

    Publicis Groupe's ZenithOptimedia has co-created a new online series to publicize client Nestle's line of Pure Life bottled water products. It is said to … Read the whole story

  • Streaming TV On Rise, More Millennials Watch Trad TV

    More Internet users are leading to more streamed TV or alternative TV viewing -- with young viewers leading the way. The good news for … Read the whole story

  • For UK Advertisers, Online Delivers Better ROI Than TV

    In the UK at least, online advertising delivers substantially higher ROI and sales uplift than TV, while achieving reach equal to press and outdoor. … Read the whole story

  • Social Media: Talk-A-Little, Pick-a-Little...

    A recent analysis by NM Incite and Nielsen shows how social media continues to influence how consumers interact with brands and share content every … Read the whole story

  • Have 'Revenge' and 'Ringer' Made Prime-Time Serials Hot Again?

    Every new television season comes with an unexpected development, but this fall's big surprise is a true stunner: Powered by the strength of ABC's … Read the whole story