Television News Daily
Friday, November 4, 2011
  • Novartis Reaches Out With Headache Message

    Novartis is launching a new campaign for its Excedrin OTC migraine and headache reliever that uses comedian and actor Zach Woods (NBC's "The Office") … Read the whole story

  • TiVo: TV Promos Don't Mean TV Success

    Looking to enlighten old TV marketing efforts, new research from TiVo says a study of the new fall TV series reveals that a high … Read the whole story

  • CBS Joins Others In Expressing Q1 Strength

    CBS CEO Leslie Moonves echoed Thursday recent comments from Discovery and Time Warner indicating that advertisers are not exercising options to cancel spending commitments … Read the whole story

  • Baby Boomers Feeding Money Into Online Sales

    Who knew? Baby Boomers have become more comfortable with technology and have begun to spend money online. In fact, lots of it. More than … Read the whole story

  • Apple TV, Google TV, And Google TV Ads

    Apple TV, Google TV, And Google TV Ads Just over a year ago, Apple launched the second generation of its Apple TV system, shifting … Read the whole story