Television News Daily
Thursday, November 17, 2011
  • Pepsi Changes View Of TV Advertising

    The 30-second TV spot is far from dead -- but the time has come to stop thinking about TV ads as stand-alone messages. Rather, … Read the whole story

  • NBCU Taps Shea As CMO For Special TV, Marketing Efforts

    Former DreamWorks and MTV Networks executive John Shea will be executive vice president and chief marketing officer for NBCUniversal's Entertainment & Digital Networks and … Read the whole story

  • YuMe Secures $!2M, Earmarked For Connected TV Expansion

    Video ad network YuMe just received another strategic investment of $12 million from Samsung Ventures, the venture capital arm of the Samsung Group, along … Read the whole story

  • Corona Brings Back Longtime Holiday Spot

    Crown Imports LLC's Corona Extra and Corona Light are bringing back their Feliz Navidad holiday promotion, including the long-running "O'Tannenpalm" TV spot. The TV … Read the whole story

  • MTV Tailors Creative To Changing Audience, Digital Trends

    MTV is well-known for overhauling its programs in order to appeal to its target audience, since its previous core demo ages up. Several years … Read the whole story

  • Digital Distraction: College Students Multi-View

    A new study among 1,000 college-age students ages 17-21 from Jack Myers Media Business Report found that 76% say while watching TV they like … Read the whole story

  • Sundance Channel Debuts TV Show on Twitter, Hulu... and Then TV.

    When Sundance Channel premieres the first episode of the second season of Girls Who Like Boys Who Like Boys on today, it'll be … Read the whole story