TVBlog
by David Goetzl
Despite the hoopla about social media driving interest in new fall shows, network marketers probably shouldn't abandon inserts in entertainment magazines or planes tugging banners over beaches. Which
is a … Read the whole story
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by Joe Mandese
In his first official ad spending forecast since leaving the ad industry, Brian Wieser describes Madison Avenue's near-term prospects in tepid terms that are … Read the whole story
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by Wayne Friedman
Looking to provide more growth for its addressable advertising efforts, Visible World will link with U.S. cable operators' growing Tru2way technology -- a platform … Read the whole story
by Tanya Gazdik
Mishka, the talking Husky who has garnered millions of YouTube views, is the star of a new TV spot for Purina Veterinary Diets FortiFlora … Read the whole story
by Wayne Friedman
Though TV monthly sweeps -- like the one just completed in November -- typically matter little for national TV advertisers, they matter a great … Read the whole story
by David Goetzl
Retail partners Sears and Kmart will integrate products fronted by both the Kardashian sisters and an average guy, Joe workman, in a new Telemundo … Read the whole story
COMMENTARY
by Abby Auerbach
Moms are on the go, go, go...carpooling kids, working out of the home and shopping for their families and the holidays. In their roles … Read the whole story
COMMENTARY
by Daisy Whitney, Op-Ed Contributor
New social TV companion app Umami is expanding on its launch earlier this month via a deal with CBS syndicated shows "Entertainment Tonight" and … Read the whole story
COMMENTARY
by Charlene Weisler, Op-Ed Contributor
Jack Smith has the unusual title of Chief Product Officer for Simulmedia, which means that he determines what systems the company should build. And … Read the whole story