Despite the hoopla about social media driving interest in new fall shows, network marketers probably shouldn't abandon inserts in entertainment magazines or planes tugging banners over beaches. Which is a … Read the whole story
In his first official ad spending forecast since leaving the ad industry, Brian Wieser describes Madison Avenue's near-term prospects in tepid terms that are … Read the whole story
Looking to provide more growth for its addressable advertising efforts, Visible World will link with U.S. cable operators' growing Tru2way technology -- a platform … Read the whole story
Mishka, the talking Husky who has garnered millions of YouTube views, is the star of a new TV spot for Purina Veterinary Diets FortiFlora … Read the whole story
Though TV monthly sweeps -- like the one just completed in November -- typically matter little for national TV advertisers, they matter a great … Read the whole story
Retail partners Sears and Kmart will integrate products fronted by both the Kardashian sisters and an average guy, Joe workman, in a new Telemundo … Read the whole story
Moms are on the go, go, go...carpooling kids, working out of the home and shopping for their families and the holidays. In their roles … Read the whole story
New social TV companion app Umami is expanding on its launch earlier this month via a deal with CBS syndicated shows "Entertainment Tonight" and … Read the whole story
Jack Smith has the unusual title of Chief Product Officer for Simulmedia, which means that he determines what systems the company should build. And … Read the whole story