TVBlog
by David Goetzl
For years, Merrill Lynch analyst Jessica Reif Cohen has offered keen insight on the media sector, so when she goes guru, it's one of those cliched E.F. Hutton situations. On … Read the whole story
-
by Joe Mandese
In what it describes as a "game-changing measurement upgrade," digital TV set-top data audience measurement firm, Rentrak this morning said it was rolling out … Read the whole story
by Wayne Friedman
CW's longtime marketing executive Rick Haskins is staying with the network after all -- with a new title and broader digital responsibilities. He will … Read the whole story
by David Goetzl
In a signal that iPad design might serve as an inspiration for a Web presence, the Weather Channel has launched a new desktop app … Read the whole story
COMMENTARY
by Jane Clarke
In continuing in our discussion of privacy and anonymization, we examine the terms that involve the process of stripping and processing identifying information and … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
knew we were missing something in the TV business news cycle: a juicy Nielsen ratings controversy! Viacom says Nickelodeon's ratings mysteriously dropped -- from … Read the whole story