TVBlog
by David Goetzl
The force was with Volkswagen at the beginning of 2011 with its widely lauded Super Bowl spot, but the automaker is ending the year with even more of a rocket. … Read the whole story
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by Joe Mandese
In a move that could significantly impact the way advertisers, agencies and media companies traffic the data associated with advertising and media buys, Madison … Read the whole story
by Wayne Friedman
Digital media consumption is rising, yet more research shows traditional TV usage continues to grow. The average adult consumer is spending 10 more minutes … Read the whole story
by David Goetzl
CBS Corp. said it has reached a deal to give it a TV station duopoly in the country's largest market, acquiring the independent WLNY … Read the whole story
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by David Goetzl
LIN TV, the ownership group with the CBS station in Indianapolis and a collection of outlets in midsize markets, has launched a second-generation iPad … Read the whole story
by Wayne Friedman
Budweiser's Internet/social media marketing/video effort about everyday people pursuing their mostly big professional sports goals is coming to ABC in January. The seven-episode series,"Bud … Read the whole story
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by Thom Forbes
The headlines in the "Los Angeles Times" and "Ad Age" are virtually identical this morning: "Lowe's Faces Backlash After Pulling Ads from TLC's 'All-American … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Religious pressure groups typically have issues with TV images or words of titillation: too much sex, too much violence, too many anti-conservative values. Now … Read the whole story
COMMENTARY
by Gary Holmes
As I discussed in last week's column, despite numerous technological and methodological drawbacks, the idea of using set-top boxes to derive "currency" ratings continues … Read the whole story