TVBlog
by David Goetzl
If Nielsen decides to bulk up its investor relations department, it might consider adding J.P Morgan analyst Michael Meltz. In a new report, he lays out such a powerful case … Read the whole story
by Karl Greenberg
Ad tracking firm Ace Metrix says there are more than 150 new ads, but the reception from U.S. consumers this quarter to those car-as-gift … Read the whole story
by Wayne Friedman
NFL football will continue to be big business for the major TV broadcast networks for at least another decade -- with each paying big … Read the whole story
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by Wayne Friedman
Midsize news channel Current TV has made two senior-level marketing appointments. Former NBC News executive Bill Hartnett is now executive vice president of marketing. … Read the whole story
by David Goetzl
In a sign of how online video viewing is gaining a certain parity with linear TV, listings service TitanTV.com is linking with a service … Read the whole story
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by David Goetzl
CBS has a deal with Examiner.com to meld its highly targeted content into its 25 Web sites attached to its local media properties. Examiner.com … Read the whole story
COMMENTARY
by Daisy Whitney, Op-Ed Contributor
Brace yourselves, TV networks. About two-thirds of marketers say they'll increase their budgets for online video advertising in 2012, and some of them will … Read the whole story