TVBlog
The Weather Channel has armed itself to drive interest in a new digital ad product. It's enlisted a former Air Force meteorologist, who helped plan missions in Operation Desert Storm, … Read the whole story
An acceleration in the number of TV stations and networks signing up for Nielsen rival Rentrak's audience measurement service has gotten Wall Street's attention, … Read the whole story
Invision, which offers a management system to steward advertising buys, said it will incorporate Nielsen's fledgling online campaign ratings into its TV-heavy product. One … Read the whole story
Starcom MediaVest Group has a signed a deal with analytics company Bluefin Labs to utilize the latter's tech platform to monitor social media chatter … Read the whole story
Online audience measurement rivals comScore and Nielsen this morning announced a settlement of ongoing patent disputes, resulting in a "cross-licensing agreement," and giving Nielsen … Read the whole story
A new deal between IPG Mediabrands and Networked Insights will examine social media TV data to gain better efficiency for clients' TV advertising dollars. Read the whole story
Midsize TV station group Allbritton Communications delivered some difficult times in fiscal 2011 -- with TV advertising down versus a year ago and earnings … Read the whole story
Toy marketer Hasbro may have had more success with product placement in 2011 than any other company. Nielsen data shows its brand integrations accounted … Read the whole story
- COMMENTARY
An online video campaign for a television show can drive tune-in to the show itself, especially when the ads are personalized with local information … Read the whole story
- COMMENTARY
Following last week's column, here are five more noteworthy series from 2011 that aren't going to turn up on very many (if any) Top … Read the whole story
