TVBlog
by David Goetzl
MTV Networks rarely disappoints with its research that delves into the emotions, influences and behaviors of a particular demographic. And, a Harvard Business Review blog post offers more stimulating
analysis … Read the whole story
by Tanya Gazdik
The campaign takes into account two trends: Consumers' desire for avoiding the hassles of air travel, as well as finding great value. Research shows … Read the whole story
by Wayne Friedman
When it comes to shows gaining the most from time-shifting, cable TV series programs see the biggest hikes -- with the top shows gaining … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Alec Baldwin singlehandedly continues to do some of NBC's best marketing work for "30 Rock": He keeps saying outrageous stuff or getting in the … Read the whole story