TVBlog
by David Goetzl
So TV is on a continual revolutionary path? Changes in how people consume it are coming so swiftly, so unexpectedly that network and advertising executives would be wise to apportion … Read the whole story
by Karlene Lukovitz
The 60-second commercial employs product innovation and "storytelling" by showing home chefs how the 13-cup processor's unique thick-or-thin external blade control function enables precise … Read the whole story
by Wayne Friedman
Walt Disney and Comcast have struck a new, broad-ranging 10-year TV-video distribution deal that focuses on digital TV Everywhere efforts and includes Comcast's Xfinity … Read the whole story
by Tanya Gazdik
Sports company K-Swiss is encouraging women to get into shape post-holidays with the launch of "The Party's Over" ad campaign featuring training and TV … Read the whole story
by Steve McClellan
In a year that was defined by consumer caution amid a general atmosphere of economic malaise, it's probably not surprising that a TV ad … Read the whole story
by David Goetzl
A top executive at Entravision, the largest Univision affiliate group, said the company doesn't expect GOP primary candidates to spend heavily in targeting Hispanics … Read the whole story
by Steve McClellan
TiVo and AT&T have settled a patent lawsuit that was to start trial next week. Under the terms, AT&T agreed to pay TiVo an … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Governor Rick Perry spent the most TV money of all Republican Presidential candidates in Iowa -- $17 million, according to one estimate -- only … Read the whole story
COMMENTARY
by Jane Clarke
The act of commercial avoidance via fast-forwarding is an example of time-shifting behavior. More common however, is program time-shifting for viewing at one's convenience … Read the whole story
COMMENTARY
by Steve Smith, Staff Writer
The long wait for local digital TV broadcasts coming straight to smartphones may be near an end. Almost. MetroPCS is partnering with the MCV … Read the whole story
COMMENTARY
by Daisy Whitney, Op-Ed Contributor
I'm not going to write about Netflix today. Nope. Not even the fact that Netflix users watched more than 2 billion hours of streaming … Read the whole story
COMMENTARY
by Dave Morgan, Featured Contributor
In the spirit of all the editorial writers, columnists and pundits who offer up predictions for 2012, here are thoughts on why 2012 will … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Too many reality shows -- especially on the broadcast networks -- add extra programming and extra nights, teasing viewers while waiting for those all-important … Read the whole story
COMMENTARY
by Charlene Weisler, Op-Ed Contributor
The beginning of any new year is not only a time of looking forward and making annual resolutions, it is also a time of … Read the whole story