TVBlog
by David Goetzl
An analyst's report Monday took a pretty big machete to projected ad growth at Viacom with the recent significant ratings drops at Nickelodeon. No one is quite sure why the … Read the whole story
by Karlene Lukovitz
Microsoft Kinect was the most effective television brand advertiser overall in 2011, based on achieving an average Ace Score of 619 over the 12 … Read the whole story
by Wayne Friedman
The latest Nielsen report says over one-third of U.S. television homes now have four TV sets. The exposure to advertising may explain another trend: … Read the whole story
by Fern Siegel
Digital content company DoubleBounce just signed Yahoo and AOL as clients. The company secures cable TV pilots from successful production companies and then transforms … Read the whole story
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by Wayne Friedman
Fox will expand its prime-time animation efforts, but in a somewhat backwards manner -- it will be programming a late-night Saturday animation block as … Read the whole story
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by Amy Corr
Red Tettemer + Partners picked up two new business wins: Dial for Men Digital and Fuel TV. By winning the Dial for Men digital … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Just in time means giving you something when you need it. For instance, I need a Broadway-themed, musical drama -- preferably on Monday nights. … Read the whole story
COMMENTARY
by Mark Lieberman, Op-Ed Contributor
After last week's Iowa caucuses, some television commentators were surprisingly caught off-guard by Mitt Romney's hairs-breadth victory over Rick Santorum. But why the shock? … Read the whole story
COMMENTARY
by Steve Smith, Staff Writer
In a new report, ABI Research contends that by 2016 30% of pay-TV advertising ($22 billion) will shift to newer viewing formats, including VOD, … Read the whole story