TVBlog
by David Goetzl
Cable operators have been talking about upgrading their interactive program guides for some time. With Netflix offering such an appealing search interface and powerful recommendation engine, the
feeling is they … Read the whole story
by David Goetzl
Google's auction-based TV ad market has picked up inventory from cable operator Cox Communications, boosting its reach into 42 million homes. The online Google … Read the whole story
by Karlene Lukovitz
Microsoft Kinect was the most effective television brand advertiser overall in 2011, based on achieving an average Ace Score of 619 over the 12 … Read the whole story
by Wayne Friedman
The latest Nielsen report says over one-third of U.S. television homes now have four TV sets. The exposure to advertising may explain another trend: … Read the whole story
by Wayne Friedman
In the midst of some overall prime-time audience erosion, ABC had some unexpected fall successes -- several dramas and a comedy. The big news … Read the whole story
by Wayne Friedman
Microsoft Corp. and Fox's parent News Corp. announced a series of new apps for Xbox Live for much of News Corp.'s broadcast, news and … Read the whole story
by Laurie Sullivan
Microsoft is working to target ads across computers, mobile and television, bringing in offline data from multiple sources. The company already has consumer product … Read the whole story
by Fern Siegel
Digital content company DoubleBounce just signed Yahoo and AOL as clients. The company secures cable TV pilots from successful production companies and then transforms … Read the whole story
by Wayne Friedman
Dish Network unveiled a big-capacity DVR at the Consumer Electronics Show today -- with an unusual function that allows users to record 1,000 hours … Read the whole story
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by David Goetzl
Univision has landed its first distribution deal for its three national cable networks, set to launch by April 1. Satellite operator Dish will offer … Read the whole story
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by Amy Corr
Red Tettemer + Partners picked up two new business wins: Dial for Men Digital and Fuel TV. By winning the Dial for Men digital … Read the whole story
COMMENTARY
by Daisy Whitney, Op-Ed Contributor
Not content to deliver ads across the Web and mobile phones alone, online video ad vendors are extending their reach into connected TVs in … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Just in time means giving you something when you need it. For instance, I need a Broadway-themed, musical drama -- preferably on Monday nights. … Read the whole story
COMMENTARY
by Mark Lieberman, Op-Ed Contributor
After last week's Iowa caucuses, some television commentators were surprisingly caught off-guard by Mitt Romney's hairs-breadth victory over Rick Santorum. But why the shock? … Read the whole story