TVBlog
by David Goetzl
Mitt Romney is beginning to grab more and more endorsements in his quest for the GOP nomination. Are people really swayed by these? There is one endorsement, however, that could … Read the whole story
by David Goetzl
Jon Mandel, the longtime top media-buying executive and former chief of a Nielsen arm, has taken over as CEO at PrecisionDemand, a Seattle-based firm … Read the whole story
by Sarah Mahoney
Doug Garnett, CEO of Atomic Direct, the company behind such products as Lowe's bestselling Kobalt brand Multi-Drive Wrench, tells Marketing Daily why the format … Read the whole story
by Wayne Friedman
Looking to more closely align your brands with consumers' favorite TV stars? For the second year in a row, look no further than Mark … Read the whole story
by Tanya Gazdik
The big buy is part of a multi-dimensional marketing campaign that includes a website featuring out-takes of the 30-second TV spot and a sweepstakes. Read the whole story
by Erik Sass
Close on the heels of a major rebranding, Clear Channel Entertainment and Media (formerly Clear Channel Radio) has named music industry veteran John Sykes … Read the whole story
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by David Goetzl
Entravision, the owner of a slew of Spanish-language TV stations, has altered an agreement where Univision serves as its rep firm. Entravision will now … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Does broadcast need to be more like cable when selling shows? Does the Internet need to be more like broadcast when selling its shows? … Read the whole story
COMMENTARY
by Karen Herman
To many pop culture fans, 2012 marks the 50th anniversary of "The Jetsons," which premiered on September 23,1962. The animated series with a mid-century-modern … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Years ago I had a crazy friend who wanted to start a network. Not a cable network, mind you, a broadcast network. She had … Read the whole story
COMMENTARY
by Steve Smith, Staff Writer
The prospect of having apps on the TV breeds a certain expectation, still thwarted, that we should have easy interoperability of the app experience … Read the whole story
COMMENTARY
by Tim Avila
Connected TV is still in its infancy, but its digital marketing potential is huge. Millions of videos that were previously only accessible online are … Read the whole story