TVBlog
by David Goetzl
Subway might be getting more airtime this week than Ryan Seacrest. The restaurant chain just pulled off an impressive triple with comically overt product placements on three successive days. In … Read the whole story
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by Joe Mandese
In a push to accelerate the promising field of neuromarketing, Madison Avenue's top research authority today will release findings of a report concluding that, … Read the whole story
by Sarah Mahoney
Doug Garnett, CEO of Atomic Direct, the company behind such products as Lowe's bestselling Kobalt brand Multi-Drive Wrench, tells Marketing Daily why the format … Read the whole story
by Wayne Friedman
Fox's "American Idol" starts up its 11th season as TV's still-biggest show -- although down substantially from a year ago. The day after its … Read the whole story
by Wayne Friedman
Lackluster 3DTV sales may be getting an unexpected lift. That's thanks to expected growth of Internet-connected TV shipments, according to U.K.-based Futuresource Consulting. The … Read the whole story
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by Wayne Friedman
Mark Cuban, Ryan Seacrest, live entertainment impresario AEG and Creative Artists Agency will rebrand Cuban's small cable network HDNet into a bigger new music-entertainment-lifestyle … Read the whole story
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by David Goetzl
Entravision, the owner of a slew of Spanish-language TV stations, has altered an agreement where Univision serves as its rep firm. Entravision will now … Read the whole story
COMMENTARY
by Don Seaman, Featured Contributor
When you're ready to get into a more lasting relationship, broadcast television will be there for you. All the Housewives are still Desperate, the … Read the whole story
COMMENTARY
by Jane Clarke
CIMM is taking a pro-active role in advancing new media nomenclature and processes with both its Lexicon (terms and definitions associated with Set-Top-Box data … Read the whole story
COMMENTARY
by Steve Smith, Staff Writer
There was a lot of time to multitask during last Sunday's Golden Globes. Ricky Gervais was tepid at best, and generally unfunny at worst. … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
What's your first thought when you hear about a new "music, pop culture, entertainment lifestyle" network? You're about to yawn, perhaps? But wait. Take … Read the whole story
COMMENTARY
by Jack Loechner, Staff Writer
According to Deloitte's sixth edition "State of the Media Democracy" survey, access to content is increasing American media consumption. Movies are available on a … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Years ago I had a crazy friend who wanted to start a network. Not a cable network, mind you, a broadcast network. She had … Read the whole story