TVBlog
by David Goetzl
Netflix looks to be gaining customers again and college students are putting off homework to watch online streams on laptops at the library. And yet, TV executives ostensibly don't seem … Read the whole story
by Karl Greenberg
The mileage it gets from the game-day juggernaut comprising ads before the game, four ads in the game, and two after may well come … Read the whole story
by Mark Walsh
Rather than view mobile as the oft-described "third screen," sports powerhouse ESPN refers to it as the "first screen," with mobile as the starting … Read the whole story
-
by Wayne Friedman
TRA Inc, the marketing analytics company that merges media and consumer purchasing data, has announced a deal with Experian Automotive, to create TV Auto … Read the whole story
by Karl Greenberg
This year, the automaker is doubling down, putting a much more elaborate -- some of them 60-second spots -- ad in 21 markets. Again, … Read the whole story
by Karl Greenberg
Ads to air during CBS' coverage of the Farmer's Insurance Open promote the company's line with stunts in Las Vegas meant to spotlight the … Read the whole story
-
by David Goetzl
As Spanish-language networks proliferate and tout the buying power of Hispanics, new data shows weak economic indicators among the group versus the general public. … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Still looking for family entertainment on TV? "Modern Family" and shows like that might not entirely cut it. Big consumer product marketers continue to … Read the whole story
COMMENTARY
by Jane Clarke
Retention of content is one aspect of engagement. But what exactly is engagement? Good question. The term has been a discussion point in the … Read the whole story
COMMENTARY
by Paul Kontonis
All indicators are pointing to this being the year for Web video: Netflix's original content deals, YouTube investing over $100 million in original Web … Read the whole story
COMMENTARY
by Mark Walsh
While media companies and brands should create content and services geared specifically to mobile, the panelists also agreed that mobile has a key part … Read the whole story
COMMENTARY
by Steve Smith, Staff Writer
With the nominations announced on Tuesday, Oscar Awards season formally begins. And so too does ABC's now-annual attempt to leverage multimedia enhanced experiences for … Read the whole story