TVBlog
by David Goetzl
If Apple's "1984" spot is credited with demonstrating just how much Super Bowl spots can become cultural icons, an NBCUniversal executive might deserve similar recognition for upending the big game's … Read the whole story
by Karl Greenberg
The mileage it gets from the game-day juggernaut comprising ads before the game, four ads in the game, and two after may well come … Read the whole story
by Karlene Lukovitz
The campaign spans TV, print, digital, social media, in-store activations and public relations. The brand's site and Facebook page (which currently has about 138,000 … Read the whole story
by Mark Walsh
Rather than view mobile as the oft-described "third screen," sports powerhouse ESPN refers to it as the "first screen," with mobile as the starting … Read the whole story
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by Wayne Friedman
TRA Inc, the marketing analytics company that merges media and consumer purchasing data, has announced a deal with Experian Automotive, to create TV Auto … Read the whole story
by Wayne Friedman
For the second consecutive week, Fox's "American Idol" on Thursday was bested by CBS' strong sitcom "The Big Bang Theory" in key viewer demographics … Read the whole story
by Karl Greenberg
Ads to air during CBS' coverage of the Farmer's Insurance Open promote the company's line with stunts in Las Vegas meant to spotlight the … Read the whole story
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by David Goetzl
As Spanish-language networks proliferate and tout the buying power of Hispanics, new data shows weak economic indicators among the group versus the general public. … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Viewing a way-too-long product placement for Subway in a recent "Hawaii Five-0" episode on CBS got me thinking: What if a friend, who got … Read the whole story
COMMENTARY
by Ed Martin
Super Bowl weekend is just seven days away -- and with it the true beginning of broadcast's midseason, heralding the arrival of a number … Read the whole story
COMMENTARY
by George Simpson, Featured Contributor
I kind of miss the old days, when a TV network launched a new program and people either watched it or not. Now it's … Read the whole story
COMMENTARY
by Sharalyn Hartwell
Marketers recognizing facts remember TV is Millennials' top medium for discovering what's cool and they are just as likely to be influenced by TV … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Still looking for family entertainment on TV? "Modern Family" and shows like that might not entirely cut it. Big consumer product marketers continue to … Read the whole story
COMMENTARY
by Jane Clarke
Retention of content is one aspect of engagement. But what exactly is engagement? Good question. The term has been a discussion point in the … Read the whole story
COMMENTARY
by Paul Kontonis
All indicators are pointing to this being the year for Web video: Netflix's original content deals, YouTube investing over $100 million in original Web … Read the whole story