TVBlog
by David Goetzl
It's Dickie V here, baby. This is awesome with a capital A! MediaPost is a real PTPer - prime time publication -- and my buddies there want to acknowledge what … Read the whole story
by Karlene Lukovitz
Doritos' "Sling Baby" ad earned the "rare distinction" of being both the most memorable and best-liked ad in this year's Super Bowl, indexing 177 … Read the whole story
-
by Joe Mandese
Rentrak Tuesday revealed what it described as a "milestone" deal with Interpublic that would use its TV audience measurement data as a "trading currency." … Read the whole story
by Wayne Friedman
A big-budgeted multiplatform marketing effort for "Smash," NBC's new workplace drama about producing a musical, delivered a good but not great performance on Monday … Read the whole story
by Steve Smith
GetGlue says that a record 160,000 users across platforms checked in to the Super Bowl on Sunday. iPhones were the largest source of mobile … Read the whole story
-
by Amy Corr
Cannella Response Television hired Randy Suchy as support & project manager. Read the whole story
COMMENTARY
by Manish Bhatia
Why not bring that interactivity to the TV screen, and give control to the consumers without losing them to another screen? All in an … Read the whole story
COMMENTARY
by Mike Bloxham, Op-Ed Contributor
BBC is trying to create a method of navigating its vast archives on the basis of emotion. Imagine the application for media planning and … Read the whole story
COMMENTARY
by Karen Herman
It seems like over the last several years, in every major interview, the same general questions are being asked of entertainment executives: “Where do … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Should Facebook look more like a TV network, say CBS? Maybe it should consider doing so, if it thinks getting into the creative business … Read the whole story
COMMENTARY
by Daisy Whitney, Op-Ed Contributor
Social TV is off and running and, by all accounts, will become a vital part of how many consumers watch TV. So why not … Read the whole story
COMMENTARY
by Cory Treffiletti, Featured Contributor
Over the last few weeks I've been thinking a lot about sports marketing, and this past weekend I was reminded of why: the emotions … Read the whole story
COMMENTARY
by Steve Smith, Staff Writer
"Who is that, and what the hell is she wearing?" my daughter asked as the NBC Super Bowl pre-game show started with some country-like … Read the whole story