TVBlog
by David Goetzl
It's been disorienting reading the USA Today sports section these last few weeks without ESPN's ad on the front page, where it had been since January 1, 2000. But, the … Read the whole story
by Wayne Friedman
The "American Idol" watch continues -- somewhat predictably -- with still-decent numbers and a neck-and-neck battle with CBS' "Big Bang Theory." "Idol" has stabilized … Read the whole story
COMMENTARY
by Lawrence S. Fried
In buying media, marketers tend to focus on CPM as a measure of cost. But CPMs measure quantity, not price. The reality is, advertisers … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Is entertainment getting cheaper? Yes, at least for theatrical films. You can blame some over-promised technology falling flat. But the decrease may be temporary. Read the whole story
COMMENTARY
by Ed Martin
You'll be hearing a lot about something called "Battleground" during the next week or two. Don't dismiss it as the latest big-budget bomb-drop at … Read the whole story